Marketing, Advertising and Creative Services

Lisa Olson

Lisa Olson - Minneapolis, Minnesota SCORE Counselor

Lisa Olson

Current City: Pine City, MN

Resume

gCasey Photography Succeeds with SCORE

 After graduating from Siena College in upstate New York, Gregory Casey moved to California to begin his career in sales. Twenty years later in 2003 after working in both software and hardware companies, Greg was laid off. Greg began researching opportunities to purchase a company. Having a passion for photography and the dream of running his own company, Greg purchased a franchised photography company in 2004.

Owner/Founder
Gregory Casey
My Location
San Jose CA
United States
My Successes

Greg left the franchise to become independent and named his business gCasey Photography. The company has grown over 300% in sales and it currently employs two full-time managers, 20 part-time workers (photographers, assistants, event managers and customer service support). Greg is planning to grow sales by 50% in 2015 and an additional 30% in 2016 by increasing sales in school and sports as well offering several new services.

What's Great About My Mentor?

"I was lucky enough to begin working with SCORE. Mike introduced me to financial control, discipline, sound financial process and thinking including the creation of my chart of accounts, the placement of line items above and below the cost of goods sold area of my income statement and cash flow strategies. Mike participated/contributed to key milestones (such as): growth to gross sale of $500k, transitioning from a franchise, hiring two key managers and purchasing of a competitor. I am grateful to SCORE and my mentor Mike,” says Greg.

How SCORE Helped

While taking a class for new business owners at the downtown San Jose SBA office, Greg heard about SCORE and their business counseling services. After setting up a brief introduction meeting, shortly after, Greg requested mentor. The photographer was paired with Mike O’ Connor, a SCORE mentor with over 25 years of business experience. “SCORE and my mentor Mike O’Connor have played a huge role in helping me to understand the importance of having a disciplined approach to my finances and have given me the support that I needed in order to successfully leverage that discipline into running the finances of my company,” says Greg.

Small Business Loans - Slides - Citizens Bank

Buying or Selling a Business Slides

Jacquelyn Anderson

Photo Jackie Anderson

Jacquelyn Anderson

Current City: Traverse City, MI
  • Effective team leader and member: organized, dependable, productive, and a creative problem solver
  • Proven track record in development, design and facilitation of university-level courses and degree programs
  • Expertise in marketing, communications and promotion, based on 30-year professional career 

Resume

Education

Michigan State University                                                MBA, Marketing Concentration

                                                                                     BA, Business Administration

University of Maryland                                                    DBA, Management (coursework)

Michael A. Beckley

Michael A. Beckley

Current City: Knoxville, TN

Resume

Matt Fuller

Bill Hoover

Bill Hoover

Current City: Tucson, AZ

President, VMS-West Consulting  (2002 to Present)

Executive VP Volvo Cars Asia Pacific  (1996-2001)

Executive VP Volvo Cars North America  (1990-1996)

Various positions/titles with Volvo starting in 1970

BC/BS of Lehigh Valley  (1967-1970) 

Resume

Education

Lafayette College, Easton, PA

Major: Psychology  Minor: Economics

David Phillips

David E Phillips

David Phillips

Current City: Bedford, NH

Career spent in the Information Technology and Communications industry with a strong technical and support management foundation then progressing to executive leadership of software and services businesses internationally driving profitable multi-channel revenue growth. Track record of building winning teams during operational restructuring and turnaround and for new market penetration in a variety of industrial and commercial sectors.

Resume

Education

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BSc Mathematics</p>

These days, almost everyone uses email, making email newsletters one of the most effective marketing methods for any small business. Whether you sell business-to-business or business-to-consumer, here’s how to make email marketing work for you. Connect with a mentor to come up with an eNewsletter plan that works for you.

How-To Guide: How to Market With Email Newsletters

These days, almost everyone uses email, making email newsletters one of the most effective marketing methods for any small business. Whether you sell business-to-business or business-to-consumer, here’s how to make email marketing work for you.

Collect Customer Email Addresses

To send email marketing materials, you need to get your customers to give you their email addresses. You can do this by:

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

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