Marketing, Advertising and Creative Services

Ask SCORE

          I’m confused about the rules for paying employees overtime. Can you explain them to me? 

         Should you be paying overtime to your employees? The answer is: it depends.

          Under the U.S. Fair Labor Standards Act (FLSA), employers are required to pay overtime to most hourly employees who work more than 40 hours a week for businesses that take in more than $500,000 a year in revenue.

About the Author

          This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration. 

Studio Tribe

     In the summer of 2012 five very talented graphic artists faced the nightmare of losing their jobs, as their employer Vertis Communications was shuttering their division.  Everyone was being terminated with only the bare minimum of severance.

     These five however were not inclined to take unemployment and feel sorry for themselves.  They all came to the SCORE office and decided to start their own business doing exactly what they loved doing at their previous company, making images.  The main difference of course was that they now would reap all of the benefits of their efforts if they could just hang on long enough to get it all rolling. Thus with the help of SCORE Mentors, StudioTribe was born.  As you might expect, it was difficult at first.  They had a friend that gave them free rent for the first three months in a very cramped back room.  They soon managed to get a loan to purchase equipment needed for startup and setup on temporary tables.

      In their first full year of operation the "Tribe" exceeded their projections for revenues by almost 300% and relocated to a beautiful studio in the Dallas Design District near downtown.  They are in the process of interviewing for an additional artist and the future looks promising for them.

     If you've ever visited a grocery store or glanced at a magazine, there is a good chance you have seen their work. They specialize in creating graphic images for their clients which include Frito-Lay, McDonalds, 7-11, Anheuser-Busch and AT&T to name a few.  In February of this year they won two Gold ADDY awards for their work on Frito Lay.  The ADDY is an award given by the American Advertising Agency an industry trade group.

     SCORE is very proud to have played a part in the success of the "Tribe".

Owner/Founder
Andy Wagner
My Location
Dallas TX
United States
Employees
5
Year Company Formed
2012
How SCORE Helped

SCORE Dallas worked with Studio Tribe from business start-up and continues to be a trusted advisor.

Mentors helped the Studio Tribe team with business structure, capturing current business opportunities, set-up, and all other business aspects. They had to move quickly to maintain business relationships and capture business. After the first year in business Studio Tribe exceeded 300% of their projected revenue and continues to exceed quarterly projections.

Steve R. Smith

Steve R. Smith

Current City: Westport, CT

40+ years with IBM in sales and sales management, marketing and product development

Resume

Education

MS Business, Miami University, Oxford, Ohio  1971

MBA The Ohio State University, Columbus, Ohio  1972

International Business Management, Cal. Berkeley, 1986

Global Leadership Program, University of Michigan, 1990

 

Workshop Poster 1st. qtr. 2015

Dawn Lyons

Dawn Lyons

Current City: Ridgefield, CT

Resume

Tahjia Chapman

Tahjia Chapman

Current City: Rockingham, NC
Chapter: Sandhills SCORE

Search Engine Optimization (SEO) Content Strategist

Search engines have taken over the ease of online business and one's rank can determine if they grow or diminish in a single click of a button. My experience in search engine optimization (SEO), a relatively young field, began as an intern with an online lead generation company. Its evolved into ghostwriting for online marketing companies and small business owners unfamiliar with the importance of an online presence and/or building a reputable site that reaches a top position on Google, Yahoo and other leading search engines. 

If you're trying to figure out the basics of building an online presence, I can help you start this journey. The world of SEO and content marketing is exponential; your progress in building a solid online marketing plan is important no matter how small your company may seem. Growth requires globalization, credibility and organic content that reaches your target market. Search engine optimization (SEO) is a costly venture for most small businesses, but I will introduce techniques and lead you in a direction that exceeds your expectations while staying within your budget. 

Your budget means very little when you begin using the millions of tools and media outlets available online. I can introduce you to guerrilla marketing techniques that require very little investment as well as build the level of engagement you have with your current market.

Resume

Considerations When Using Independent Contractors slides presented by Katie Marble at SCORE's November 2014 meeting.

About the Author

Katie Kiernan Marble

Marble Law Firm, PLLC

80 Palomino Lane

Suite 201

Bedford, NH  03110

Ask SCORE

          My brother-in-law has approached me about going into business with him in a home cleaning franchise. I’ve always heard one should never go into business with relatives. Is that true? 

About the Author

          This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration. 

Margo Weitekamp

Margo Weitekamp

Current City: Essex, CT

Resume

Education

B.A. Degree, Psychology; High Honors, State University of New York at Oneonta. Ongoing personal involvement in business education related to economic and social trends, consumer insights, strategic thinking, strategy development and new product innovation.

Justin Hitt

Justin Hitt (headshot) Business Analyst

Justin Hitt

Current City: Martinsville, VA

Areas of expertise include marketing, procurement, and operations to increase profits for commercial market trade businesses. Authored "How YOU Can Increase B2B Sales and Profits in 90 Days or Less" which is a result of plans clients have used to produce hundreds of missions in profits.

Ran a computer consulting business for more than nine years, have sold for various industrial companies, am currently a business analyst with a Fortune 100 financial services firm. Have worked for three of the five big financial services firms. Have managed hundreds of millions in client logistics portfolios, data center migrations, business development campaigns, and information technology integration.

My experience includes consulting hundreds of small businesses (under one million dollars in revenue up to 20 million) on marketing process, direct response advertising, sales pipeline, profitable.

Resume

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