Elm Grove, WI
Counselors to America's Small Business
Experienced in Business Plans, business operations, strategic planning, sales training, marketing strategies, startup planning. Managed sales, operations, purchasing, bookkeeping, marketing, hiring and HR policies, credit and collections, accounts payable, Profit Sharing Retirement Plan - of small regional food processing and distribution business in SE Wisconsin, both wholesale & retail parts. Under USAID performed consulting assignments to medium-sized regional businesses in Russia, Ukraine[x 3], Croatia which were emerging from the Soviet style command economy -1998-2003.
BS - Economics MA - English Literature
David W. Maaske is a senior marketing executive with over 30 years of financial services, consulting, marketing communications, global manufacturing and general management experience in small business, regional, national and global organizations, including strategic planning, project management, business processes, internal and external marketing, brand positioning, business development, mergers, acquisitions, E-commerce, marketing research, lead generation, channel planning, business analysis and forecasting, and customer engagement. He is a creative leader with proven strengths in developing marketing processes and functions.
2009 to 2011, ALIGN fsc, Atlanta, Georgia Align FSC is an independent consulting firm staffed by a team of professionals, each with extensive experience working with major financial institutions, specializing strategic marketing, product management and organizational alignment for mid-sized banks and credit unions in the North and South American markets. Senior Consultant: Responsible for account management, project definition and proposals, strategy development, implementation and follow-up.
2008 BMO Harris (formerly Marshall & Ilsley Corporation), Milwaukee, Wisconsin, Vice President – Business and Commercial Marketing: Responsible for development, communication, implementation and measurement of successful marketing strategies and tactics to support the profitable growth of the Commercial, Business and Treasure Management Solutions lines of business.
2007 StrateVation LLC, Sussex, Wisconsin, Founder and President of an independent strategic marketing consulting firm focused on marketing research, strategy development and implementation to achieve profitable growth for leading b-to-b organizations: conducted marketing consulting for a leading mid-west agricultural commodity risk management firm and product pricing research for Case IH .
2001 to 2006 Charleston|Orwig Inc., Hartland, Wisconsin A full service marketing firm providing strategic services, marketing communications and public issues management to global organizations including Pfizer, Arm & Hammer, Miller Brewing, PPL Corporation and Smithfield Foods: Director – Strategic Services responsible for developing strategic marketing plans and brand positioning strategies for existing clients and new business prospects.
1989 to 2000 CNH Industrial (formed November, 1999 with merger of Case Corporation and New Holland, N.V.), Racine, Wisconsin: A global $11 billion designer, manufacturer and distributor of agricultural, construction equipment and financial services. Sr. Director, Worldwide Strategic Services: responsible for developing and implementing strategic planning processes, including business intelligence and marketing research.
• Developed and implemented “Case Strategic Thinking and Planning Process” that was utilized by the global agricultural equipment, construction equipment and financial services business units. The process included scenario planning, economic analysis, industry forecasts, financial analysis and cross-functional teams.
• Directed the marketing research team, including outside consultants, that provided voice-of-the-customer research input for new product development teams, including product concept, prototype evaluations, pricing, brand positioning, customer satisfaction and quality.
• Managed organizational interface with outside consultants, including developing request for proposal (RFP), evaluating and identifying projects
Dartmouth College, Tuck School of Business, Strategic Brand Managment
University of Chicago, Product Pricing
Allis-Chalmers, Advanced Management Program
University of Wisconsin, Madison, MS in Economics
University of Wisconsin, Madison, BS in Agricultural Economics
I can help improve business performance through: business & market planning, achieving sales growth, focusing on innovation, product development, licensing and partnerships and achieving efficient operations.
During my career, I led private & public mid-size, multi-site international manufacturing and construction companies. I gained broad general management experience as a senior officer in a variety of companies serving a variety of industries & markets.
in marketing & sales I directed activities for proprietary and commodity products serving automotive, architectural, consumer, industrial, international and defense markets; directed product development of industrial and consumer products and opened and expanded international markets using partnerships, licensing and company owned operations.
In operations I implemented planning, continuous improvement, objective setting, quality & management systems and team development processes. I also negotiated acquisitions, divestitures and formation of Joint Ventures and expanded, moved, closed and built plants with proprietary processes and equipment.
Military service: Served as Captain in the US Army, commanding armor, infantry and engineer units. A decorated Vietnam veteran.
MBA, General Management, The Amos Tuck School, Dartmouth College
BS Management Engineering, University of Vermont
Knowledgeable in Business Operations. Specialized in International Business Operations. Highly Knowledgeable in Computer Systems.I am a well-rounded manager with extensive knowledge and experience in operations management which includes process Improvement (Six-Sigma – Green Belt), paralegal (purchase and service related contracts coupled with other related legal documentation, Project Management, strategic finance experience that collimated in seven years of experience as a member of the Board of Directors of 150+ million non-profit and IT technology including long-range telemetry and particle physics as well as training, coaching and/or mentoring experience. Professional Qualifications: Both business and technically competent that proved extremely useful as an important member of legal teams that worked on multiple multi-million dollar contracts. Extensive experience coordinating and obtaining equipment global safety certification (CE, CSA, etc.) for the world’s first manufactured MIX systems that were shipped world-wide. Able to analyze a business and offer recommendations for improvement in effectiveness and efficiency, Extensive knowledge and experience in the technical arena that includes IT, satellite remote tracking station equipment and High Energy Physics (HEP) hybrid networks. Effective written and oral communication skills which interfaces well with all levels of management, More than seven years on the Board of Directors of a financial non-profit organization where I played a significant role in in the strategic direction of the organization. Academic credentials: MBA; International Business, BBA, Business Management Computer Literate: Word, Excel, PowerPoint, with more than three dozen technical certifications in satellite remote tracking station and high Energy Physics (HEP) pieces of equipment.
BBA: Major: Business Management
MBA: Major: International Business
Training: Six-Sigma Project Management
Nearly 20 years with two different major American packaged food manufacturers, plus 4 years with a diversified chemical, plastics and consumer goods manufacturer. With partner, owned and operated a multi-unit franchised auto service business. Have been both an employee of a franchiser and owner of a franchisee. Extensive experience in financial management, strategic planning, and business organization.
Dartmouth College, Bachelor of Arts, major economics Yale Law School, Bachelor of laws, area of concentration labor law Extensive experience in mergers, acquisitions, anti-trust, trademark, corporate organization and governance, contracts, international transactions, and SEC compliance.
High tech manufacturing, international operations, mergers and acquisitions.
I am a professional general management executive with engineering (BSME) and MBA (UCLA) degrees. My experience includes twenty-one years as president and/or CEO of five manufacturing companies, backed by additional line experience in engineering, sales & marketing, and manufacturing operations with high tech electronic & mechanical system products. I am Chairman or Vice Chairman of Board of Directors for three firms. I have significant experience in international operations, mergers & acquisitions, IPO's, managing public and privately held corporations in both turn-around and growth modes. I am a specialist in Strategic and Tactical Planning. I am also a volunteer counselor for SCORE, and a seminar leader at Arkansas Small Business and Technology Development Center (ASBTDC). I currently am the Lead Faculty Area Chair for Management at he Little Rock Campus of the University of Phoenix, where I teach business to MBA and undergraduate students.
BSME - Polytechnic institute of Brooklyn; MBA - UCLA
Engineering and manufacturing manager for the Gillette Company. Assistant to the President of a NYSE conglomerate evaluating acquisitions and performing in-house management consulting. President and owner of a manufacturer with approximately 150 employees.
BME Rensselaer Polytechnic Institute
MBA Harvard Business School