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Patrick Ingram

Patrick Ingram

Current City: Chandler, AZ

40 years experience in small business from writing the startup plan, to raising capital, to writing business policies for: safety, operations, and hiring and training personnel, to finally selling the company. Businesses included: electrical contracting, solar contracting, and general contracting. Industries served were commercial tenant improvement (strip malls and high rise office towers) and residential remodel (multifamily, condos, and single family).

Specific duties included: manage companies; create and execute marketing plans; bidder design/estimating costs; cost accounting and financial analysis

Retired as a Corps of Engineer officer from the US Army after 20 years active and reserve service.

Currently own and manage residential property management company

Resume

Education

<p> MBA from Seattle University - concentration and thesis: Marketing</p> <p> BA from University of Puget Sound - General Business degree with a concentration in accounting</p> <p> AA from Edmonds CC - Construction Project Management degree</p>

Ask SCORE
          Our veterinary practice began doing online marketing, including social media, about six
months ago. We believe it’s having a positive impact, but would like to know how we can
accurately measure its effectiveness.  

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly
70 current and former business executives available to provide free, confidential, one-on-one
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer

Ask SCORE

            I recently purchased a children’s daycare center. The previous owner did not treat the staff well, and my top priority is to correct that situation. How do you suggest I accomplish that?

About the Author

            This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Robert Kaden

Robert Kaden

Current City: Lincolnwood, IL
Chapter: Chicago SCORE

 

Biography

Robert J. Kaden

6725 N. Leroy Ave.

Lincolnwood, IL 60712

(847) 933-9400  (office)  847-373-3926 (cell)

thekadencompany@sbcgloal.net

www.kadencompany.com

Author/editor of three books on marketing research.  Extensive marketing research supplier side experience focusing on research strategy, planning and execution of studies, new product development and creativity processes.  Experience across a wide variety of industries spanning a range of company sizes.

Of Note

Co-editor of Leading Edge Marketing Research—21st Century ols and Practices  (www.amazon.comThis 450 page book published in 2011 by SAGE Publishing features 21 chapters covering breakthrough and “leading edge” marketing research approaches as written by leading experts worldwide. 

Author of Guerrilla Marketing Research (www.amazon.com)   This 240 page book published in 2006 by Kogan-Page explains how market research can be effectively and economically used by small and mid-size companies.  The book has been published in 6 languages.

Author of MORE Guerrilla Marketing Research (www.amazon.com)  This 340 page book, published in 2009 by Kogan-Page, is a follow up to the first book and expands upon and adds new content not originally explored. 

Frequent speaker at universities, corporations and business forums on consumer behavior and how marketing research can be best applied.  Frequent author and contributor on a variety of marketing research topics to various business publications and websites, with particular emphasis on how the marketing research industry might best evolve.

Frequent speaker and author on market research applications for direct marketers. Particular emphasis on the use of creative problem-solving techniques as they apply to research, strategic planning and new product development processes.

Founding member of the Direct Marketing Association (DMA) Research Council.   Conducted over 500 studies for direct marketers and worked with over 25 of the nation’s largest companies that sell via catalogs, the internet or other direct channels.

Professional Experience

The Kaden Company, Lincolnwood, IL

President/Owner

1993 to present

Conducted over 400 market research studies for companies with annual sales as high as $20B and as low $5M.  Worked with and across all levels of client management in highly consultative environments. 

Designed, managed data collection and analyzed market segmentation, tracking, awareness, attitude and image, psychographic, customer satisfaction and database studies.   Conducted communication, screening, package and product testing studies.   Extensive work moderating and analyzing focus groups.  Numerous assignments conducting new product brainstorming and ideation processes.

Developed strategic data in the areas of corporate, category and brand positioning.   Tactical investigations include advertising communication, product acceptance, price elasticity and new product or service development studies.

Bruskin/Goldring Market Research, Chicago

Executive Director

1990-1993

Director of the Chicago office of Bruskin/Goldring Marketing Research, a division of MAI, plc.  Managed a staff of 20 professionals.  Responsibilities included overall profit responsibility, new business development and office operations.

Goldring and Company, Chicago

President/Owner

1973-1989

Founded and grew Goldring and Company, one of Chicago’s premier market research, strategic planning and new product development companies.  Grew company to a staff of 40 professionals and $4M in yearly billings.   In 1989 sold the company to MAI, plc, a $600M U.K. financial and market research conglomerate.

Goldring and Company worked extensively in the retail, banking and credit card, food, health care, education, toy, technology and direct marketing industries completing over 4,000 studies.  The company pioneered many unique quantitative and qualitative methodologies along with a special emphasis on strategic planning and idea generation facilitation.

Earle Ludgin & Company & J. Walter Thompson Advertising Agencies, Chicago

Research Director

1967-1973

Worked with many clients across a wide number of product categories.  Designed and executed marketing research studies to aid in the development of advertising and messaging initiatives.

Resume

Andrea Tannenbaum

image of Andrea Tannenbaum

Andrea Tannenbaum

Current City: Bloomfield, CT

Expert in ecommerce and niche marketing. Very knowledgeable in small office operations, streamlining processes and systems.

Over my career, I built and managed several small businesses, the most recent being a 16 year old dot.com ecommerce business. In addition to managing website redesigns, I also created catalogs, pursued product development and established branded extensions. I understand shipping, warehousing, budgeting, marketing, customer service and more.

Earlier businesses included a consulting business and a pottery studio. I also spent over a decade within the larger corporate world learning about management, process and team building.

My strengths are in discovery of opportunities, business strategy and process organization.

Resume

Education

Graduated from New York University, with a BS in Education.

Attended many management, facilitation and creative thinking workshops. 

 Ask SCORE

       I own a software development company. While I wouldn’t consider myself disorganized,
at the end of most days I can’t help feeling I haven’t accomplished what I set out to do that day.
What can I do to better manage my time?

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly
70 current and former business executives available to provide free, confidential, one-on-one
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer
opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S.
Small Business Administration.

       I’ve been approached by a lead generation service. Do they really work, and if not, what other means of generating leads can you suggest?

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

       Have a question you’d like answered in this column? E-mail it to info@score-manchester.org, with “Ask SCORE” in the subject line.

Randall Ferrian

Randall Ferrian

Current City: Plymouth, MN

My professional background has included many years of corporate experience in the area of facilities management within the utility and healthcare industries. I've also created a company in the business brokerage arena (buying and selling main street businesses for clients). Within our family, my wife and I have started and operated several small to medium sized businesses as well. I normally counsel as a SCORE E-Mail Mentor, but am also open to "face-to-face" mentoring on Saturdays or evenings at a location arranged between us. I have a passion for small businesses and the brave souls who take the entrepreneurship leap, so schedule an appointment or contact me to get started.

Resume

Education

I have a bachelors degree in business administration and several industry certifications. I have many years of experience in the areas of (1) small business start-ups, (2) small business financial management, (3) small business strategic growth, and (4) small business marketing.

Craig Ward

Craig Ward

Current City: Chapel Hill, NC

Resume

       I started my refrigeration repair business six months ago and am now at the point of 
needing to interview candidates for my first employee. I’ve never done this before. What tips can 
you offer?

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.
       Have a question you’d like answered in this column? E-mail it to info@score-manchester.org, with “Ask SCORE” in the subject line.

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