The economy may be struggling but Janice Selfridge’s business is thriving – a turn of events she attributes largely to the counseling she received from SCORE in Carmel, NY.
Selfridge is the President and conservator of Hudson Valley Fine Art Conservators, Inc. (HVFAC) in Beacon. A graduate of Rutgers University, she has studied at NYU, the Art Fashion League, the Fashion Institute of Technology and the NY Academy of Art.
She began her career in conservation in 1995 and has been actively working in the field since. HVFAC cleans and repairs paintings, historical frames and the original artwork and decorations in churches. While Selfridge is very good at restoring artwork, she was not much of an independent businesswoman and badly needed help in structuring and organizing her business.
Enter the Putnam SCORE counselors. “The counselors in the SCORE office in Carmel did everything” said Selfridge. “They helped me structure the business, create a marketing plan, reviewed materials and helped me regroup and refocus when I had a major setback.” The help ranged from suggesting a revised logo to guiding her through the creation of an entire business plan. “As the business evolved over time” says Selfridge, “I met with SCORE counselors more than ten times over the course of a year.”
Today Hudson Valley Fine Art Conservators is a profitable and growing business. One new museum client told her “if you can accept credit cards we will feed you as much work as you can handle.” Needless to say Selfridge immediately arranged to take credit cards. In recognition of her accomplishments Putnam SCORE recently presented Janice Selfridge the chapter’s “Award for Business Success”.