When Evelyn Squires launched her dance studio five years ago in partnership with her mother-in-law, Heather Squires, she made one crucial, yet common, misstep. She focused too much on the passion, and not enough on the business basics. “I was a dancer,” Evelyn Squires tells Coffee Talk. “I thought as long as I offered dance lessons, the studio would thrive.”
But the studio, after five years of trial and error, in addition to significant assistance from nonprofit business counseling service Manasota SCORE, is now flourishing.