Nancy Lambert felt the urge to put her fashion skills to work a few years ago, but the former paralegal and alterations entrepreneur needed encouragement as well as business advice, so she turned to non-profit business consultants SCORE.
Published May. 1, 2013
I have a business that sells equestrian supplies both retail and online. I’d like to begin using social media as a marketing tool, but I’m clueless as to how to begin. How do I go about developing a social media strategy?
Published Apr. 25, 2013
In the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away.
Consumers have adapted to ignore newspaper ads, and they instinctively change the radio station when their music is interrupted by local promotions. The change in the way consumers react to marketing messages has forced brands to reconsider using traditional media.
By Chuck Cohn
Published Apr. 25, 2013
Steve Strauss, founder of www.theselfemployed.com, offers advice for improving your personal and business credit ratings.
Q: I own a one-person business. The business’ credit is my credit and vice versa. I have never incorporated, although I do have a business checking account. My problem is that I never can get any extra capital because I personally filed bankruptcy 11 years ago and it still shows up on my credit report. So what does a guy like me do?
Published Apr. 21, 2013
Our four-year-old printing business is finally on solid footing. We’ve worked hard and
been very fortunate, and now we’d like to begin giving something back to the community. What
types of activities can you suggest?
Fifty is not the new 40. It’s not even the new 30. For an increasing number of Americans, 50 is the new 20, a time to decide what they want to do with the rest of their life.
Once you have identified your opportunity, here are three steps you can take to move your new venture toward success.
CLICK HERE TO READ THE FULL ARTICLE
Before you notice the labels at Panache Vintage & Finer Consignment in Brighton, you may notice the hats. Yet, the hats are more than decorations; they represent the incredible entrepreneur behind one of Rochester’s most unique and successful female owned boutiques: Joan Lincoln.
Published Mar. 29, 2013
Learn how to choose the best legal structure for your new business.
Limited Liability Partnership
Limited Liability Company
(This information is provided for guidance only. Competent legal accounting advice should be obtained to assist you in making a decision on form of organization)
Greg and his wife, Katie, have lived in the Dallas area for over 40 years and raised six children together. Greg and Katie each had a parent who suffered with dementia during the last years of life. In addition to being a father to six, husband, and member of the church and community for 41 years, he was also a provider, working as a corporate property and liability insurance underwriter and broker. But, the company he worked for was bought in 2009 and by March of the next year he was laid off. Greg Dodd knows firsthand what if feels like to be cast aside after working diligently and loyally for many years.
2010 became a “now or never” moment for Greg and Katie. They decided it was time to be business owners.
They were drawn to the franchise model where they could buy into a business that had procedural outlines, marketing, and proven results in other territories.
Greg and Katie Dodd joined Seniors Helping Seniors® in-home services in 2010 and are currently providing help to seniors and their families in Dallas and the surrounding area. Seniors Helping Seniors® services include companionship, light housekeeping, cooking, transportation, and assistance with personal care.
The need for such services isn’t going away. On the contrary, demand for elder services will grow with the prolongation of average life expectancy. The growth of the senior population is one of the most important demographic developments of the 21st century. By 2030, the U.S. Bureau of Census predicts one in five Americans will be seniors.
“We provide the in home help that seniors need, from people who understand them the most. Our helpers are also seniors - compassionate, active, dependable seniors, doing what they love to do. We provide a broad range of non-medical services, including assistance with personal care and medication reminders,” said Greg.
In picking a franchise network, Greg has some additional advice. “Assuming you have decided on the product or service, I'd say the philosophy, the atmosphere, and attitude are important. You want the right mix or match. Is it privately owned or a subsidiary of a global corporation? How do they select their franchisees? Trying to get someone to buy an open territory is one thing, but building a franchise network with quality people should be the goal. That is one of the things that drew us to Seniors Helping Seniors. You can learn how to do QuickBooks, but integrity, passion, people skills, and compatibility are not things easily learned. Seniors Helping Seniors does a great job of building their network with quality people.”
What Greg and Katie learned from their franchise selection journey and their own experiences with their parents helps guide the way they treat clients, clients’ families, and how they manage their business. Greg commented that it is a very rewarding business. The clients and their families undoubtedly feel that way, too.
How SCORE Helped
Greg recalled hearing through the North Dallas Chamber of Commerce about SCORE. He arranged a couple of one on one counseling sessions to glean additional insights into the target demographic, gain advice on the brand, brochure, and advertising. Greg also sharpened his skills in the areas of social media and branding by attending SCORE webinars.
When asked if he would recommend SCORE to other entrepreneurs, Greg said, “Yes, SCORE has provided some good resources. I’m a little different, being a franchise partner but branding and social media applies to everyone.”
What advice would Greg give another entrepreneur? “Evaluate yourself first. You have to be able to do something that you have the basic skills to do well, and the interest. You want to have pride of ownership in the business you build and the service you provide. Know what role you’re going to play. Are you going to start or run the business – or both? Look at the importance of the product or service, and then meet the demand. Establish your niche, be a quality provider.”
The seven Minnesota Chapters of SCORE have jointly developed a series of online on demand recorded webinars. These topics cover issues beyond what we can provide in a face-to-face workshop setting due to their use of technology and newest of the issues to new entrepreneurs. View the topics currently available.