50+ Entrepreneurs

The power of word of mouth in marketing a small business has been well-known for decades. In today’s online age, entrepreneurs are looking for ways to harness the power of connectivity across the Internet and social media to increase both the reach and frequency of word of mouth marketing. Whitney Lemon, host of  Friday 15: Small Business Tips, part of Google’s Get Your Business Online series, offers some ideas on how small businesses can use social media to get more word of mouth occurring about their brands.

Q:

Studies show that approximately 70% of people trust opinions of friends when making buying decisions, and 40% trust the opinions of someone trustworthy whom they don’t personally know. What are some obvious truths about word of mouth that small businesses may overlook?

About the Author

Whitney Lemon

Whitney Lemon- Friday 15 Host, Google Small Business Engagement

Whitney hosts Friday 15: Small Business Tips, Google's series to help small businesses succeed online, in 15 minutes or less.  Friday 15 is  part of Google's Get Your Business Online program providing small businesses with a custom domain name and web hosting-- free for one year. 

Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open for anyone to express an opinion.

By Daniel Kehrer
Founder, BizBest.com
 

Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open for anyone to express an opinion.

About the Author

Daniel Kehrer headshotDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
BizBest

Over 50, Female and Starting a Business: 6 Essentials to Consider

Date
Wed, 2013-07-10 10:52

Are you a woman nearing retirement, but thinking about starting a business?

Woman-owned businesses are a critical part of the U.S. economy, numbering 7.8 million according to the latest Census data, and growing at twice the rate of men-owned businesses. For women over the age of 50, small business ownership affords many benefits – additional income, a flexible lifestyle and that unbeatable feeling that comes with being your own boss.

Harnew and Edgebrook Publishing LLC Receives Liability Advice From SCORE

Steven R. Culver had been a student of military history. He wanted to explore his passion with a creative business idea that ranged from games to a series of novels. The logistics and marketing issues of game making looked to be formidable. Steven then explored his desire to write. The result was not just one adventure novel, but the start of a series set in the 1700's during the Thirty Years War.

Read Steven R. Culver's First Novel: Howell Davidson Amongst The Musketeers

Owner/Founder
Steven R. Culver
My Location
Chicago IL 60061
United States
Employees
1
Year Company Formed
2012
My Successes

Steven R. Culver published his first novel, "Howell Davidson Amongst the Musketeers", in December of 2012 on Smash Words. Soon the novel became available on Amazon in paperback form. The reviews have been very positive with one reader saying, "This is a great read. The writing style is easy to read, yet you learn a little about the 30 years' war, and you start to like the characters and look forward to the next adventures. If you like historical novels, you will definitely enjoy this book". The novel currently has a 5/5 rating on the Smash Words website.

What's Great About My Mentor?

When asked about SCORE and his mentors, Steven  R. Culver says, "I quickly found that I could learn how to construct a solid plot line, but I was completely at sea when I tried to imagine how I might turn my writing into the foundation of an actual business. Fortunately, I found SCORE and their team of knowledgeable mentors. I got suggestions about how to avoid legal problems, advice on how to form an LLC, and invaluable insights into how my writing endeavor looked from a business perspective. Most importantly, I gained the confidence that what I was doing really could be a business if I only put in the effort"

How SCORE Helped

Steven Culver had always heard of SCORE. It was a name that popped into his head when he finally decided to go into business and self-publish his novel. He approached SCORE with concerns about liability issues that may arise from writing a history based novel including using the names and likenesses of authentic historical characters that add realism to his work.

After these concerns were put to rest Norm Letofsky, Mr. Culver's SCORE mentor, began to work on alternative publishing methods. Soon the two had found that digital publishing offered the best cost effective way to self-publish without stretching Steven Culver's tight budget. 

Help secure your electronic and mobile devices — and protect your bottom line!

The Internet and mobile technologies have become indispensable for many small businesses. Yet without proper safeguards, they can put your data, your systems, and even your company at risk.

Cyber criminals are increasing their attacks on smaller firms simply because they know many don’t have the resources to stop them:

Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and success. From a business standpoint, persistent listening is empathetically listening to consumers in order to learn about them, understand their sentiments and values, and put that knowledge to productive use. 

By Stephen Monaco

Listening, really listening, is hard. We’re often too preoccupied by our own life situations to devote our full attention to what our spouses, family members, friends, and co-workers have to say, but failing to listen is detrimental to any relationship.

About the Author

Stephen Monaco headshot

Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social business strategist, Monaco advises companies on driving strategies and leveraging digital media to effectively realize business goals. He welcomes anyone to reach out to him on Twitter, LinkedIn, or Google+.  

 

A checklist to make sure that your customers can find your business through all the available avenues.

If your customers can't find you then your business will fail. This eGuide from Yext and SCORE will help you make sure that you are doing everything to make it easier for your customers, current and future, to find your business. Ensure you have the correct listing on all the available platforms from Yelp! to social media. Download the Location Information Check List and don't get lost.

Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, MI. "Without real traffic and ultimately profit, there is little or no value for us in digital marketing.”

By Daniel Kehrer
Founder, BizBest.com
 

About the Author

Daniel KehrerDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
Biz Best logo

Job growth has been gaining in the private sector for 39 consecutive months. How is that growth is happening? SCORE and Zipcar have put together this infographic to explain exactly how employment and hiring have grown after the recession. Learn how and why businesses are filling new jobs. Find out where companies are looking for quality candidates. Learn the role social media is playing during the hiring process.
Download the 2013 Small Business Employment and Hiring infographic now!

 


About the Author

Zipcar for BusinessZipcar is the world's leading car sharing network with operations in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs. Zipcar is a subsidiary of Avis Budget Group, Inc. Learn more at Zipcar.com.

Steve Strauss, founder of www.theselfemployed.com, tells why the "reply all" option on your email may be dangerous and how to use it carefully.

Steve Strauss headshot After going back and forth trying to get an answer about a potential big gig from a very busy guy named James, a good friend of mine decided he needed some help. So he tried to shoot me an email, wanting my feedback as to what he should do next.

But instead of forwarding his correspondence with James to me, my friend mistakenly hit the dreaded “reply all” button:

About the Author

Steven D. Strauss is a lawyer and writer and is one of the country's leading experts on small business as well as an international business speaker. The best-selling author of 17 books, his latest is the all-new 3rd ed. of The Small Business Bible. You can listen to his weekly podcast, Small Business Success Powered by Greatland, visit his new website for the self-employed, TheSelfEmployed, follow him on Twitter, and "like" TheSelfEmployed on Facebook. You can e-mail Steve at: sstrauss@mrallbiz.com. © Steven D. Strauss

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