Sales, Marketing & Public Relations

Marsha Pearson

Marsha Pearson

Marsha Pearson

Current City: Glenside, PA

Helping businesses and non-profits make better use of email marketing and social media efforts is an important part of helping them grow. With a background in owning a retail business, as well as a strong accounting background, I can help business owners who struggle with the many hats they must wear in order to have success.


Today I work primarily with online marketing and branding, inecluding email marketing, social media and website building.


My website is



I was a student at George Washington University, Washington, DC, and am primarily self-taught. I learn quickly and easily, and am an avid reader.</p>

Shad Adair

Shad Adair

Shad Adair

Current City: Albuquerque, NM

Shad is a Managing Partner with Hula Partners LLC and currently serves as the head of sales, marketing, client relations and strategic alliances.   Shad specializes in transforming small to mid size companies into profitable enterprises.  Over the past 10 years, Shad created over $200m in value to these organizations. 

As an entrepreneur and investor he serves on the advisory board of enterprise software and services firms providing perspective on sales and growth strategies.  He presently serves the following organizations:  iResume (app automation), Talentura (mobile recruiting);  SAP/SF Services Firms (business operations); “stealth" Social App (LA based start-up); Univ. of New Mexico School of Business Venture Program Advisor; CNM STEMulus Ignite Accelerator Program Advisor; ABQ SCORE Small Business Mentor; CMU Information Management Institute, Corporate Fellow   

As the former CEO of SpinifexIT NA, Shad brought leadership, vision and operational excellence to a successful launch bringing the entity to profitability in less than 18 months while yielding revenue growth of 200% and profit growth of 293%.  Accolades include recognition by Gartner as a 2013 Cool Vendor in SAP Ecosystem as a result of intensive marketing campaigns.

Prior to SpinifexIT NA, Shad served as the Vice President for HCM Services with HCL Axon.  Shad came to HCL Axon through an acquisition of PremierHR where he served as senior partner.  

He is known to be an energetic and creative leader with broad based expertise in sales, operations, and organizational development.

Sales and Marketing Strategy
Revenue Growth
Human Resource Technologies
Connecting People with Opportunities
Building & Growing Teams
Leading Operational Efficiency​



BS Workforce Education and Development, Southern Illinois University

MA Organizational Management, University of Phoenix

Greg Call

Greg Call

Current City: South Hutchinson, KS
Chapter: Hutchinson SCORE


Philip Grabfield

Philip Grabfield

Current City: Weston, CT

Philip Grabfield

361 Goodhill Road, Weston, CT  06883

Cell: 203.434.4082:



Chief Marketing Officer

Business Unit Marketing Leader

Senior Brand Consultant


Executive Profile

Marketing executive with classical consumer marketing training that has been successfully applied to various B2C and B2B situations at Fortune 500 companies across industries and geographies to reach financial objectives.  Expert and sought-after conference speaker on leveraging brands across the marketing mix.  Passionate about research-based insights, Marketing & Sales collaboration and people leadership & development.


Areas of Expertise

  • Brand creation, strategy and messaging
  • New product development
  • Creative thinking and problem solving
  • Lead-to-revenue management
  • Digital marketing
  • International business leadership


Professional Experience

MCAWORKS, Westport, CT                                                                                                               Current

Executive Director
Asked to join a team of senior marketing and strategy professionals dedicated to helping clients identify opportunities that accelerate business growth.  Consulting assignments include value proposition development, branding, new product development and marketing best practices.

  • Developed ingredient brand strategy for hardware manufacturer.
  • Recommended CRM and lead generation strategy to architecture firm.


MERCER, New York, NY                                                                                                                   

Global Marketing Leader – Health & Benefits                                                                            2006-2013

Promoted to Global Marketing Leader for $1.4 billion Health & Benefits business of professional services consulting firm, driving revenue up 28% over six years.  Built thought leadership and marketing initiatives from conception to execution – not afraid to get “hands dirty.”

  • Introduced benefits exchange within tight timeframe via digital/social media demand generation campaign and measured results using technology solution, exceeding all business goals.
  • Launched differentiated middle-market go-to-market plans in the US, the UK, Spain and the Netherlands based on customer-focused, strategic and competitive analysis that increased market penetration beyond core Global Fortune 1000 client base.
  • Integrated Mercer and Marsh brands across 35 countries under unified value proposition, generating two-fold increase in revenue from Marsh channel.
  • Led $5 million global advertising and public relations campaign, increasing perception of Mercer as "right firm for my needs" from 77% to 86%.

Chief Marketing Officer – US                                                                                                         2003-2006

Managed staff of 42 in new position as Mercer’s US Chief Marketing Officer.  Upgraded marketing function to better align with and support matrix organization. 

  • Established disciplined process across businesses to create annual marketing objectives, strategies and plans and to track results.
  • Recommended and received leadership approval for transformation of US marketing function, including creation of marketing strategist roles, used as model for Global Marketing reorganization.
  • Oversaw marketing and branding due diligence and execution of outsourcing acquisition that contributed to building business that now makes up 12% of total Mercer revenue.
  • Conceived, created and implemented new CRM-based marketing channel that enabled consultants to personalize intellectual capital and promotional e-mails, increasing click-throughs by 23%.



Philip Grabfield                                                                                                                    203.434.4082


FUTUREBRAND/MARKETING CORPORATION OF AMERICA, New York, NY                                 1997-2002

Principal - Marketing & Brand Consultant

Consulted Fortune 500 companies as part of Interpublic’s brand and marketing consulting firms, advising clients across industries on vision, positioning, branding and marketing strategy development.

  • Generated $2MM of new revenue per year, following disciplined business development process.
  • Conducted segmentation research and data analysis for Capital One, leading to No Hassle credit card product.
  • Achieved approval from two Boards to post-merger vision, naming and brand strategy for Thrivent Financial (Fortune #325), including internal and external launches.
  • Trained Pfizer disease management teams on Direct-to-Consumer marketing best practices to enable them to leap-frog the competition in taking advantage of loosened regulations.
  • Developed market research-based global, regional, local brand positioning for Citi’s Investment Division.


BANTAM DOUBLEDAY DELL, New York, NY                                                                                   1995-1997

Marketing Director

Applied disciplined marketing processes to the book publishing business based on track record at Kraft.

  • Directed first-ever research study to measure consumer purchasing habits and guide positioning of different genres.
  • Optimized marketing budget to support more profitable "backlist", increasing overall margin by over 2 points.



Steadily progressed through brand management in top consumer packaged goods company, with experience on consumer-pull and trade-push brands domestically and internationally.

Marketing Director - Kraft Foods, Japan                                                                                      1992-1995

  • Drove revenue up 40% over three years across cheese, processed meat and confectionary categories.
  • Launched Soft Philadelphia to expand brand franchise to new eating occasion for Japanese consumers, working across multiple distribution channels.
  • Developed award-winning advertising, collaborating with three different ad agencies.
  • Demonstrated relationship building and team leadership skills managing all-Japanese staff of 20.

Brand Manager – Polly-O Dairy Products, Mineola, NY                                                               1990-1992

  • Expanded revenue 7% per year following Kraft acquisition.
  • Launched first fat-free natural cheese in the US.
  • Upgraded marketing operation to Kraft standards, managing staff of five.

Associate Brand Manager – Natural Cheese, Glenview, IL                                                       1988-1989

  • Formulated $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental revenue in low market-share markets.

Assistant Brand Manager – Philadelphia Cream Cheese, Glenview, IL                                             1987-1988

  • Introduced trial size soft Philadelphia flavors through airlines to generate 12% cost-savings and increased awareness.





  • Native English speaker
  • Fluent in Spanish and French
  • Proficient in Japanese and Portuguese





<strong>The Wharton School</strong>, Philadelphia, PA - MBA, Marketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<strong>Lauder Institute,&nbsp;UPenn</strong>, Philadelphia, PA - MA, International Studies&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<strong>Trinity College</strong>, Hartford, CT - BA, Economics and Spanish &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p>

Ruth Fite

Ruth Fite

Current City: Fort Pierce, FL



Bachelor of Arts from the University of Miami.

Rob Duncan

Rob Duncan

Current City: Ponte Vedra, FL


Kenneth Farris

Kenneth Farris

Current City: Lakeland, FL

25 years with Hewlett-Packard Co.  Responsibilities for sales and sales management as a national account manager for hardware, software, services and infrastructure support / outsourcing.  Dallas, TX & Tampa FL

2 years with an HP reseller in a startup office in Tampa Florida

2 years with Grainger as a sales manager representing thousands of industrial products as part of a new corporate program in central Florida.

2 years self employed consulting in the IT infrastructure marketplace for a local central Florida business.



<p> BS Degree</p>

Al Chiasson

Al Chiasson

Current City: Nashville, TN
Chapter: SCORE Nashville


1. General Manager - Hexagon Metrology Services June 2004 – February 2014 (9 years 9 months) Studied and analyzed financial and technological opportunities to provide strategic plans to a $3.2B global provider of integrated design, measurement and visualization technologies. Led to the startup of three successful divisions. Included complete Business Plan development and implementation.

2. National Aftermarket Business Manager 2001 – 2004 (3 years) Revised existing go-to-market sales strategy by transitioning several of the ‘commercially savvy’ Application Engineers into Technical Sales Specialists. Direct result of studying the buying habits of the customer base and launching something innovative. As a result of this focus, the sales strategy changed dramatically and realized record revenues.

3. Regional Sales Manager, Aftermarket 1997 – 2000 (3 years) Southeast Region Partnered with Direct Sales Representatives and Certified Distributors to grow market share. Established growth plans for accounts with more potential. Continuously developed resolutions to affect long-term process improvements and successful outcomes. Consistently surpassed sales quotas year over year. Mostly software and retrofit sales (hardware), with impressive EBIT percentages.

4. Key Account Manager, Aftermarket 1996 – 1997 (1 year) Michigan Spearheaded complete line of SPC software products into each stamping plant operation. Delivered a full range of data reporting tools for each of the US small car assembly plants. Grew account by 20%.

5. Application Engineer 1995 – 1996 (1 year) Michigan Provided training and technical support to the company’s full range of software products. Arranged and installed on line software systems to several different OEM machines.

6. Adjunct Instructor - Mathematics 1993 – 1994 (1 year) Pensacola, Florida Area Taught classes in College Algebra and Pre-Calculus.



Mathematics, MA</p>

University of West Florida</p>

Jorge DeLeon

Jorge DeLeon

Current City: Hialeah, FL
Chapter: Miami Dade

Several years as a International Marketing Consultant. Expert in effectiveness analysis and implementation. 



Master’s Degree in Business Administration 2009

University of Miami, Coral Gables, FL

Made research work on Harley Davidson IT strategy, Carnival Cruise lines expansion policy, Coca Cola Global Marketing, and Pollo Campero expansion in China among other academic work.


Bachelor of Arts Degree in Management and Sports Administration 2007

Saint Thomas University, Miami, Florida

Bill Lyon

Bill Lyon

Current City: Woodbury, MN
Chapter: St Paul SCORE

Sales/Marketing exec as background whose focus, since management position #2 at P&G, has been restarts and start-ups throughout the career. This includes being in the "executive suite" of leadership for 30+ years (including being President). The most recent two years (ending the close of Q1 of 2014) has been consulting projects, essentially limiting myself to two weeks per month. Both projects (successful) were in the aging-in-place/healthcare technology/systems segments and considered "next generation" solutions. I still take periodic consulting phone discussions (usually conference calls) with major worldwide investment banking and analytics projects companies like McKinsey and Goldman Sachs (and their competitors).

Bill Lyon: Business Development M’Health/PERS/M’PERS


Restarts and start-ups . . . from the first sales position with P&G, to market repositioning with underperforming brands, including the entrepreneurial start-up of Patient Care Products, from "scratch," at P&G: strategic and tactical skills applied to each successive company. Visonic 3X core business results (reversed business decline); created 2 segment businesses with family branding (PERS & access dealer program); stabilized, then doubled systems business (commercial enterprise-level for hospitals & museums & prisons & campus' type integrator businesses); rebuilt sales team---always profitable.


Business creation and development


Group Lyon Consulting:

September ’12 - current

M’Health & PERS (“classic” PERS and M’PERS), “Next Generation” systems development to create market leadership in the quickly evolving aging-in-place business segment; turning business intersections into sales channel freeways.


Business & Product Development Director at LifeStation, Inc.:

July 2011 – September 2012 (1 year, 3 months)

M'Health expansion: from the successful consumer direct program to partners in allied business segments and adjacent sales channels. This includes products & services additions that are "best in class," sourced worldwide, to enable market leadership with and for partners: recruiting first dedicated outside sales team with a focus on existing aging-in-place sales channels; senior living to hospital based programs business creation, a priority focus on new partners, that are market leaders, in allied channels.

President Americas '01-'10: Corporate VP, Business Development ’10-’11: Visonic

July 2001 - July 2011 (10 years)

Restart challenge that more than tripled results in the combined businesses.

VP Business Development (Worldwide) Healthcare Segment (PERS) at Visonic

July 2010 - June 2011 (1 year)

Sales channel development and new business creation for M'Health; with PERS as the at-home systems entry point, for consumer solutions that evolved as lifestyle changes required (personal safety; environmental safety; residential security).

President at Visonic Americas

July 2001 - July 2010 (9 years)

2001 to current: home security systems; home control systems; PERS systems; Americas subsidiary of Tel Aviv based company

VP Sales & Marketing at Laerdal Medical

January 1998 - July 2001 (3 years 7 months)

Emergency medicine devices and training modules: CPR Annie the first product; ER to Ambulance the target market, including AEDs; more than doubled sales results



Group VP -- Founder at Purisys

July 1993 - December 1996 (3 years 6 months)

In-home carcinogens retail products start-up that focused first on home improvement stores (Home Depot) and transitioned to mass merchandiser/drug stores as key retail for the target family consumers.

VP Sales - Marketing at Philips Lifeline

January 1986 - July 1993 (7 years 7 months)

PERS when the business segment was being created; tripled business; before Philips acquired Lifeline; achieved 70% market share in “classic PERS” sales channels

District Sales Manager Patient Care Products at P&G

July 1972 - January 1986 (13 years 7 months)

Toilet Goods (H&BA) sales to Cincinnati brand management to regional recruiter to Patient Care Products with New England region (each year, national leadership results)



San Jose State University

Grad Work, European Intellectual History, 1967 – 1972

(US Army 1969 & 1970)

University of California, Santa Barbara

BA, History, 1963 – 1967


Honors and Awards

Michigan Exec Program 1991; Harvard Law Program on Negotiation;

AMA Executive Leadership Seminar; Speaker at CES Silvers Summit ‘12



See resume uploaded as a PDF &amp; in background summary above</p>

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