Sales, Marketing & Public Relations

Steven Pierce

Steven Pierce

Current City: Seattle, WA

40 year career in the hospitality industry. Leadership positions in Restaurant and Hotel chains of various size.

Resume

Education

Auburn University BS Finance

Bill Hoover

Bill Hoover

Current City: Tucson, AZ

President, VMS-West Consulting  (2002 to Present)

Executive VP Volvo Cars Asia Pacific  (1996-2001)

Executive VP Volvo Cars North America  (1990-1996)

Various positions/titles with Volvo starting in 1970

BC/BS of Lehigh Valley  (1967-1970) 

Resume

Education

Lafayette College, Easton, PA

Major: Psychology  Minor: Economics

Robbie Grady

Robbie Grady

Current City: Hooksett, NH

Strong background in non-profit management with additional expertise in marketing, training and development, and project management.  Certified Downtown manager with over 15 years of experience in design, economic development, and promotion for both individual businesses and communities. Trained in information and referral services, career counseling and relocation assistance, with MS in Human Resources and Development.  Additional expertise in retail management, customer service, business communication, and building consensus. 

Resume

Education

 MS, Human Resources Development, University of Central Texas, formerly American Technological University, Killeen, TX, 1987. BA, Asian Studies, Wheaton College, 1976. Certified Main Street Manager, National Trust for Historic Preservation, 2002

Johanne Cimon

Johanne Cimon

Johanne Cimon

Current City: Leominster, MA
Chapter: Worcester SCORE
  • Tour Guide for British travel tour operator stationed in North Africa and then in Eastern Europe
  • Legal Assistant for litigation attorneys and malpractice Boston firms for several years
  • Sales Assistant for Sales Manager and 24 sales personnel at a global plastics corporation in Leominster, MA for eight years
  • Owner and operator of a small but fast paced pack, ship and office services center located in Fitchburg/Leominster for eight years
  • Customer Service Rep for condominium property management firm in Bedford, MA for 4 1/2 years
  • Accounts Receivable in Finance Department at Simplex, Westminister, MA for 2 years

Resume

Education

<ul> <li> St. Joseph&#39;s High School, Salem, MA (French)</li> <li> Bay State Jr. College, Commonwealth Ave., Boston, MA - one year travel / trade including Spanish</li> <li> Mt. Wachusett Community College, Gardner, MA - Associates in Business with honors, pursuing additional courses</li> </ul> <p> &nbsp;</p>

Stephen Tunstall

Stephen Tunstall

Current City: Red Bank, NJ
Chapter: Monmouth SCORE

A MANAGING DIRECTOR with expertise in building profitable international software businesses, through effective business development and technical skills.
 

Resume

Education

<p>
MBA&nbsp; - International Business and Sales - University of Durham.<br />
B.Sc. - Computing &amp; Chemistry - University of Durham.<br />
<br />
&nbsp;</p>

Marsha Pearson

Marsha Pearson

Marsha Pearson

Current City: Glenside, PA

Helping businesses and non-profits make better use of email marketing and social media efforts is an important part of helping them grow. With a background in owning a retail business, as well as a strong accounting background, I can help business owners who struggle with the many hats they must wear in order to have success.

 

Today I work primarily with online marketing and branding, inecluding email marketing, social media and website building.

 

My website is http://emailmarketing.guru

Resume

Education

<p>
I was a student at George Washington University, Washington, DC, and am primarily self-taught. I learn quickly and easily, and am an avid reader.</p>

Greg Call

Greg Call

Current City: South Hutchinson, KS
Chapter: Hutchinson SCORE

Resume

Philip Grabfield

Philip Grabfield

Current City: Weston, CT

Philip Grabfield

361 Goodhill Road, Weston, CT  06883

Cell: 203.434.4082: pgrabfield@hotmail.com

LinkedIn: http://www.linkedin.com/in/philipgrabfield

 

Chief Marketing Officer

Business Unit Marketing Leader

Senior Brand Consultant

 

Executive Profile

Marketing executive with classical consumer marketing training that has been successfully applied to various B2C and B2B situations at Fortune 500 companies across industries and geographies to reach financial objectives.  Expert and sought-after conference speaker on leveraging brands across the marketing mix.  Passionate about research-based insights, Marketing & Sales collaboration and people leadership & development.

 

Areas of Expertise

  • Brand creation, strategy and messaging
  • New product development
  • Creative thinking and problem solving
  • Lead-to-revenue management
  • Digital marketing
  • International business leadership

 

Professional Experience

MCAWORKS, Westport, CT                                                                                                               Current

Executive Director
Asked to join a team of senior marketing and strategy professionals dedicated to helping clients identify opportunities that accelerate business growth.  Consulting assignments include value proposition development, branding, new product development and marketing best practices.

  • Developed ingredient brand strategy for hardware manufacturer.
  • Recommended CRM and lead generation strategy to architecture firm.

 

MERCER, New York, NY                                                                                                                   

Global Marketing Leader – Health & Benefits                                                                            2006-2013

Promoted to Global Marketing Leader for $1.4 billion Health & Benefits business of professional services consulting firm, driving revenue up 28% over six years.  Built thought leadership and marketing initiatives from conception to execution – not afraid to get “hands dirty.”

  • Introduced benefits exchange within tight timeframe via digital/social media demand generation campaign and measured results using technology solution, exceeding all business goals.
  • Launched differentiated middle-market go-to-market plans in the US, the UK, Spain and the Netherlands based on customer-focused, strategic and competitive analysis that increased market penetration beyond core Global Fortune 1000 client base.
  • Integrated Mercer and Marsh brands across 35 countries under unified value proposition, generating two-fold increase in revenue from Marsh channel.
  • Led $5 million global advertising and public relations campaign, increasing perception of Mercer as "right firm for my needs" from 77% to 86%.

Chief Marketing Officer – US                                                                                                         2003-2006

Managed staff of 42 in new position as Mercer’s US Chief Marketing Officer.  Upgraded marketing function to better align with and support matrix organization. 

  • Established disciplined process across businesses to create annual marketing objectives, strategies and plans and to track results.
  • Recommended and received leadership approval for transformation of US marketing function, including creation of marketing strategist roles, used as model for Global Marketing reorganization.
  • Oversaw marketing and branding due diligence and execution of outsourcing acquisition that contributed to building business that now makes up 12% of total Mercer revenue.
  • Conceived, created and implemented new CRM-based marketing channel that enabled consultants to personalize intellectual capital and promotional e-mails, increasing click-throughs by 23%.

 

 

Philip Grabfield                                                                                                                    203.434.4082

 

FUTUREBRAND/MARKETING CORPORATION OF AMERICA, New York, NY                                 1997-2002

Principal - Marketing & Brand Consultant

Consulted Fortune 500 companies as part of Interpublic’s brand and marketing consulting firms, advising clients across industries on vision, positioning, branding and marketing strategy development.

  • Generated $2MM of new revenue per year, following disciplined business development process.
  • Conducted segmentation research and data analysis for Capital One, leading to No Hassle credit card product.
  • Achieved approval from two Boards to post-merger vision, naming and brand strategy for Thrivent Financial (Fortune #325), including internal and external launches.
  • Trained Pfizer disease management teams on Direct-to-Consumer marketing best practices to enable them to leap-frog the competition in taking advantage of loosened regulations.
  • Developed market research-based global, regional, local brand positioning for Citi’s Investment Division.

 

BANTAM DOUBLEDAY DELL, New York, NY                                                                                   1995-1997

Marketing Director

Applied disciplined marketing processes to the book publishing business based on track record at Kraft.

  • Directed first-ever research study to measure consumer purchasing habits and guide positioning of different genres.
  • Optimized marketing budget to support more profitable "backlist", increasing overall margin by over 2 points.

 

KRAFT FOODS

Steadily progressed through brand management in top consumer packaged goods company, with experience on consumer-pull and trade-push brands domestically and internationally.

Marketing Director - Kraft Foods, Japan                                                                                      1992-1995

  • Drove revenue up 40% over three years across cheese, processed meat and confectionary categories.
  • Launched Soft Philadelphia to expand brand franchise to new eating occasion for Japanese consumers, working across multiple distribution channels.
  • Developed award-winning advertising, collaborating with three different ad agencies.
  • Demonstrated relationship building and team leadership skills managing all-Japanese staff of 20.

Brand Manager – Polly-O Dairy Products, Mineola, NY                                                               1990-1992

  • Expanded revenue 7% per year following Kraft acquisition.
  • Launched first fat-free natural cheese in the US.
  • Upgraded marketing operation to Kraft standards, managing staff of five.

Associate Brand Manager – Natural Cheese, Glenview, IL                                                       1988-1989

  • Formulated $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental revenue in low market-share markets.

Assistant Brand Manager – Philadelphia Cream Cheese, Glenview, IL                                             1987-1988

  • Introduced trial size soft Philadelphia flavors through airlines to generate 12% cost-savings and increased awareness.

 

 

                                                           

Languages

  • Native English speaker
  • Fluent in Spanish and French
  • Proficient in Japanese and Portuguese

 

Resume

Education

<h3>
Education</h3>

<p>
<strong>The Wharton School</strong>, Philadelphia, PA - MBA, Marketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<p>
<strong>Lauder Institute,&nbsp;UPenn</strong>, Philadelphia, PA - MA, International Studies&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<p>
<strong>Trinity College</strong>, Hartford, CT - BA, Economics and Spanish &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p>

Ruth Fite

Ruth Fite

Current City: Fort Pierce, FL

Resume

Education

Bachelor of Arts from the University of Miami.

Rob Duncan

Rob Duncan

Current City: Ponte Vedra, FL

Resume

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