Sales, Marketing & Public Relations

Jeff Marmer

Jeff Marmer-  Score Mentor & Coach

Jeff Marmer

Current City: Menasha, WI
Chapter: Fox Cities SCORE

My career has grown through various retail companies, including my own business.  I have been through store management roles and multi store management roles in both small format stores and large volume large format stores.  Product responsibilities have included soft lines, hard lines, apparel, seasonal, groceries, fresh foods, specialty foods, health and beauty and a full range of consumables.  Strengths and passion for success with strategic planing, inventory controls, operational process/controls, sales, merchandising, marketing, advertising, leadership, and most important, people, have served me through each opportunity and challenge.

Resume

Education

Bachelors in Business Administration from The University of Massachusetts Amherst, with a concentration in Marketing.

Larry Hall

Larry Hall

Current City: Lincoln, NE
Chapter: Lincoln SCORE

Over 40 years experience operating several business - all were start up.

Life Insurance Agency

Life and Financial Services Agency

Property and Casualty Agency

Professional Employer Organization - 

over 700 employees we processed payroll. taxes and all forms of insurance.

Charter Life Underwriter

Charter Financial Services Consultant

Resume

Education

<p>
School of Experience</p>

Philip Grabfield

Philip Grabfield

Current City: Weston, CT

Philip Grabfield

361 Goodhill Road, Weston, CT  06883

Cell: 203.434.4082: pgrabfield@hotmail.com

LinkedIn: http://www.linkedin.com/in/philipgrabfield

 

Chief Marketing Officer

Business Unit Marketing Leader

Senior Brand Consultant

 

Executive Profile

Marketing executive with classical consumer marketing training that has been successfully applied to various B2C and B2B situations at Fortune 500 companies across industries and geographies to reach financial objectives.  Expert and sought-after conference speaker on leveraging brands across the marketing mix.  Passionate about research-based insights, Marketing & Sales collaboration and people leadership & development.

 

Areas of Expertise

  • Brand creation, strategy and messaging
  • New product development
  • Creative thinking and problem solving
  • Lead-to-revenue management
  • Digital marketing
  • International business leadership

 

Professional Experience

MCAWORKS, Westport, CT                                                                                                               Current

Executive Director
Asked to join a team of senior marketing and strategy professionals dedicated to helping clients identify opportunities that accelerate business growth.  Consulting assignments include value proposition development, branding, new product development and marketing best practices.

  • Developed ingredient brand strategy for hardware manufacturer.
  • Recommended CRM and lead generation strategy to architecture firm.

 

MERCER, New York, NY                                                                                                                   

Global Marketing Leader – Health & Benefits                                                                            2006-2013

Promoted to Global Marketing Leader for $1.4 billion Health & Benefits business of professional services consulting firm, driving revenue up 28% over six years.  Built thought leadership and marketing initiatives from conception to execution – not afraid to get “hands dirty.”

  • Introduced benefits exchange within tight timeframe via digital/social media demand generation campaign and measured results using technology solution, exceeding all business goals.
  • Launched differentiated middle-market go-to-market plans in the US, the UK, Spain and the Netherlands based on customer-focused, strategic and competitive analysis that increased market penetration beyond core Global Fortune 1000 client base.
  • Integrated Mercer and Marsh brands across 35 countries under unified value proposition, generating two-fold increase in revenue from Marsh channel.
  • Led $5 million global advertising and public relations campaign, increasing perception of Mercer as "right firm for my needs" from 77% to 86%.

Chief Marketing Officer – US                                                                                                         2003-2006

Managed staff of 42 in new position as Mercer’s US Chief Marketing Officer.  Upgraded marketing function to better align with and support matrix organization. 

  • Established disciplined process across businesses to create annual marketing objectives, strategies and plans and to track results.
  • Recommended and received leadership approval for transformation of US marketing function, including creation of marketing strategist roles, used as model for Global Marketing reorganization.
  • Oversaw marketing and branding due diligence and execution of outsourcing acquisition that contributed to building business that now makes up 12% of total Mercer revenue.
  • Conceived, created and implemented new CRM-based marketing channel that enabled consultants to personalize intellectual capital and promotional e-mails, increasing click-throughs by 23%.

 

 

Philip Grabfield                                                                                                                    203.434.4082

 

FUTUREBRAND/MARKETING CORPORATION OF AMERICA, New York, NY                                 1997-2002

Principal - Marketing & Brand Consultant

Consulted Fortune 500 companies as part of Interpublic’s brand and marketing consulting firms, advising clients across industries on vision, positioning, branding and marketing strategy development.

  • Generated $2MM of new revenue per year, following disciplined business development process.
  • Conducted segmentation research and data analysis for Capital One, leading to No Hassle credit card product.
  • Achieved approval from two Boards to post-merger vision, naming and brand strategy for Thrivent Financial (Fortune #325), including internal and external launches.
  • Trained Pfizer disease management teams on Direct-to-Consumer marketing best practices to enable them to leap-frog the competition in taking advantage of loosened regulations.
  • Developed market research-based global, regional, local brand positioning for Citi’s Investment Division.

 

BANTAM DOUBLEDAY DELL, New York, NY                                                                                   1995-1997

Marketing Director

Applied disciplined marketing processes to the book publishing business based on track record at Kraft.

  • Directed first-ever research study to measure consumer purchasing habits and guide positioning of different genres.
  • Optimized marketing budget to support more profitable "backlist", increasing overall margin by over 2 points.

 

KRAFT FOODS

Steadily progressed through brand management in top consumer packaged goods company, with experience on consumer-pull and trade-push brands domestically and internationally.

Marketing Director - Kraft Foods, Japan                                                                                      1992-1995

  • Drove revenue up 40% over three years across cheese, processed meat and confectionary categories.
  • Launched Soft Philadelphia to expand brand franchise to new eating occasion for Japanese consumers, working across multiple distribution channels.
  • Developed award-winning advertising, collaborating with three different ad agencies.
  • Demonstrated relationship building and team leadership skills managing all-Japanese staff of 20.

Brand Manager – Polly-O Dairy Products, Mineola, NY                                                               1990-1992

  • Expanded revenue 7% per year following Kraft acquisition.
  • Launched first fat-free natural cheese in the US.
  • Upgraded marketing operation to Kraft standards, managing staff of five.

Associate Brand Manager – Natural Cheese, Glenview, IL                                                       1988-1989

  • Formulated $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental revenue in low market-share markets.

Assistant Brand Manager – Philadelphia Cream Cheese, Glenview, IL                                             1987-1988

  • Introduced trial size soft Philadelphia flavors through airlines to generate 12% cost-savings and increased awareness.

 

 

                                                           

Languages

  • Native English speaker
  • Fluent in Spanish and French
  • Proficient in Japanese and Portuguese

 

Resume

Education

<h3>
Education</h3>

<p>
<strong>The Wharton School</strong>, Philadelphia, PA - MBA, Marketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<p>
<strong>Lauder Institute,&nbsp;UPenn</strong>, Philadelphia, PA - MA, International Studies&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

<p>
<strong>Trinity College</strong>, Hartford, CT - BA, Economics and Spanish &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p>

Karen Smith

Karen Smith

Current City: Atlanta, GA
Chapter: SCORE Atlanta

KAREN SMITH – SR. CONSULTANT

Master Black Belt – Six Sigma

Text Box: —At a Glance—
•	Leadership Development 
•	Professional Trainer 
•	Strategy Consultant
•	Process Efficiency Specialist
•	Organizational Development
•	 Experienced Facilitator
•	Executive Coach

Karen Smith is a Certified Executive Leadership Coach, Certified Six-Sigma Master Black belt project manager and results driven consultant with more than thirteen years of experience in sales, management and training.  Her expertise extends into business development in commercial and federal sectors and various segments of the healthcare industry, such as medical sales – pharmaceuticals, specialized biologics, devices, and managed care reimbursement in US and Puerto Rico.

 

Resume

Education

<p>
Ms. Smith is a graduate of the Georgia Tech - Global Business Management-MBA program, &nbsp; University of Cincinnati and Villanova University.&nbsp; In addition to her professional responsibilities she has also worked with and served on several non-profit boards.&nbsp; She was recently named&nbsp; Vice President of Operations for Executive 50, Education Committee member&ndash; Atlanta Business League, and a member of SHRM (Society for Human Resource Managers) both national and local chapters, as well as having served as a board member of The National Sales Network for more than 10 years, and served as a Career Coach and intake counselor.</p>

Ruth Fite

Ruth Fite

Current City: Fort Pierce, FL

Resume

Education

Bachelor of Arts from the University of Miami.

Rob Duncan

Rob Duncan

Current City: Ponte Vedra, FL

Resume

Carol Sankar

Carol Sankar

Chapter: Charlotte SCORE

 I am a business consultant and leadership trainer who focuses on assisting high-achieving entrepreneurs how to leverage more in their business and corporations how to develop the best leaders and additional revenue. I love to watch as my clients experience measurable revenue growth so they can strategically move into elevated circles. 



My tips have been featured in numerous national and international platforms & publications, via magazine, television and mainstream radio. I get the most joy when I am training and coaching/consulting. I love to see transformation in action during my presentations. And I would love the opportunity to assist you as well. 

 

Resume

Education

Hofstra University BA

Long Island University BA

Kenneth Farris

Kenneth Farris

Current City: Lakeland, FL

25 years with Hewlett-Packard Co.  Responsibilities for sales and sales management as a national account manager for hardware, software, services and infrastructure support / outsourcing.  Dallas, TX & Tampa FL

2 years with an HP reseller in a startup office in Tampa Florida

2 years with Grainger as a sales manager representing thousands of industrial products as part of a new corporate program in central Florida.

2 years self employed consulting in the IT infrastructure marketplace for a local central Florida business.

Resume

Education

<p> BS Degree</p>

Al Chiasson

Al Chiasson

Current City: Nashville, TN
Chapter: SCORE Nashville

Experience

1. General Manager - Hexagon Metrology Services June 2004 – February 2014 (9 years 9 months) Studied and analyzed financial and technological opportunities to provide strategic plans to a $3.2B global provider of integrated design, measurement and visualization technologies. Led to the startup of three successful divisions. Included complete Business Plan development and implementation.

2. National Aftermarket Business Manager 2001 – 2004 (3 years) Revised existing go-to-market sales strategy by transitioning several of the ‘commercially savvy’ Application Engineers into Technical Sales Specialists. Direct result of studying the buying habits of the customer base and launching something innovative. As a result of this focus, the sales strategy changed dramatically and realized record revenues.

3. Regional Sales Manager, Aftermarket 1997 – 2000 (3 years) Southeast Region Partnered with Direct Sales Representatives and Certified Distributors to grow market share. Established growth plans for accounts with more potential. Continuously developed resolutions to affect long-term process improvements and successful outcomes. Consistently surpassed sales quotas year over year. Mostly software and retrofit sales (hardware), with impressive EBIT percentages.

4. Key Account Manager, Aftermarket 1996 – 1997 (1 year) Michigan Spearheaded complete line of SPC software products into each stamping plant operation. Delivered a full range of data reporting tools for each of the US small car assembly plants. Grew account by 20%.

5. Application Engineer 1995 – 1996 (1 year) Michigan Provided training and technical support to the company’s full range of software products. Arranged and installed on line software systems to several different OEM machines.

6. Adjunct Instructor - Mathematics 1993 – 1994 (1 year) Pensacola, Florida Area Taught classes in College Algebra and Pre-Calculus.

Resume

Education

<p>
Mathematics, MA</p>

<p>
University of West Florida</p>

Jorge DeLeon

Jorge DeLeon

Current City: Hialeah, FL
Chapter: Miami Dade

Several years as a International Marketing Consultant. Expert in effectiveness analysis and implementation. 

Resume

Education

Master’s Degree in Business Administration 2009

University of Miami, Coral Gables, FL

Made research work on Harley Davidson IT strategy, Carnival Cruise lines expansion policy, Coca Cola Global Marketing, and Pollo Campero expansion in China among other academic work.

 

Bachelor of Arts Degree in Management and Sports Administration 2007

Saint Thomas University, Miami, Florida

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