Counselors to America's Small Business
<p> Defense Information School, Fort Meade, Maryland: Journalism, 2000</p> <p> Coastline Community College, Fountain Valley, Calif.: AA in Communications, 2007</p> <p> University of Maine, Orono, Maine: BA in Business Marketing, 2013 <em>(magna cum laude)</em></p></p>
Manager, Own Brands (Ahold USA) 2009 to present
Senior Trade Marketing Manager, National Accounts Manager (Dentsply Professional) 4 years
Account Executive (Daymon Worldwide) 2 years
Senior Trade Marketing Manager, Business Development Manager-Wal-Mart and National Accounts, Brand Manager (McCormick & Company) 12 years
Director of Marketing, Brand Manager (Baltimore Spice Company) 17 years
MBA, University of Baltimore
Eleven years active duty military. Thirty years of high technology and aerospace business. Specialized in Program/Project Management, Turn Around Leadership,Strategic Planning, Logistics and General Management. Eight years as President/CEO of technology business.
BA, St. John's University. MS Logistics, Florida Institute of Technology. MBA, University of Iowa.
I have started businesses for myself and for my clients in the legal field, retail (stationary sales, clothing sales) and consulting (party planning). During my years in practice i represented clients that purchased and sold businesses, large and small, and I helped entrepreneurs acquire franchises in many fields. As an attorney and the owner of a number of business, I have helped many with closing loans and preparing packages to present to loan officers and reviewing the loan documents for the items relevant to different businesses. I have knowledge of real estate transactions, corporate structure and compliance issues. I also teach leadership training, conflict resolution and team building for non-profit organizations.
Robert J. Kaden
6725 N. Leroy Ave.
Lincolnwood, IL 60712
(847) 933-9400 (office) 847-373-3926 (cell)
Author/editor of three books on marketing research. Extensive marketing research supplier side experience focusing on research strategy, planning and execution of studies, new product development and creativity processes. Experience across a wide variety of industries spanning a range of company sizes.
Co-editor of Leading Edge Marketing Research—21st Century ols and Practices (www.amazon.com) This 450 page book published in 2011 by SAGE Publishing features 21 chapters covering breakthrough and “leading edge” marketing research approaches as written by leading experts worldwide.
Author of Guerrilla Marketing Research (www.amazon.com) This 240 page book published in 2006 by Kogan-Page explains how market research can be effectively and economically used by small and mid-size companies. The book has been published in 6 languages.
Author of MORE Guerrilla Marketing Research (www.amazon.com) This 340 page book, published in 2009 by Kogan-Page, is a follow up to the first book and expands upon and adds new content not originally explored.
Frequent speaker at universities, corporations and business forums on consumer behavior and how marketing research can be best applied. Frequent author and contributor on a variety of marketing research topics to various business publications and websites, with particular emphasis on how the marketing research industry might best evolve.
Frequent speaker and author on market research applications for direct marketers. Particular emphasis on the use of creative problem-solving techniques as they apply to research, strategic planning and new product development processes.
Founding member of the Direct Marketing Association (DMA) Research Council. Conducted over 500 studies for direct marketers and worked with over 25 of the nation’s largest companies that sell via catalogs, the internet or other direct channels.
The Kaden Company, Lincolnwood, IL
1993 to present
Conducted over 400 market research studies for companies with annual sales as high as $20B and as low $5M. Worked with and across all levels of client management in highly consultative environments.
Designed, managed data collection and analyzed market segmentation, tracking, awareness, attitude and image, psychographic, customer satisfaction and database studies. Conducted communication, screening, package and product testing studies. Extensive work moderating and analyzing focus groups. Numerous assignments conducting new product brainstorming and ideation processes.
Developed strategic data in the areas of corporate, category and brand positioning. Tactical investigations include advertising communication, product acceptance, price elasticity and new product or service development studies.
Bruskin/Goldring Market Research, Chicago
Director of the Chicago office of Bruskin/Goldring Marketing Research, a division of MAI, plc. Managed a staff of 20 professionals. Responsibilities included overall profit responsibility, new business development and office operations.
Goldring and Company, Chicago
Founded and grew Goldring and Company, one of Chicago’s premier market research, strategic planning and new product development companies. Grew company to a staff of 40 professionals and $4M in yearly billings. In 1989 sold the company to MAI, plc, a $600M U.K. financial and market research conglomerate.
Goldring and Company worked extensively in the retail, banking and credit card, food, health care, education, toy, technology and direct marketing industries completing over 4,000 studies. The company pioneered many unique quantitative and qualitative methodologies along with a special emphasis on strategic planning and idea generation facilitation.
Earle Ludgin & Company & J. Walter Thompson Advertising Agencies, Chicago
Worked with many clients across a wide number of product categories. Designed and executed marketing research studies to aid in the development of advertising and messaging initiatives.
<strong>William Paterson University of New Jersey - MBA, Management</strong></p>
<strong>Montclair State University - BA, Economics</strong></p>
Expert in Leadership, General & Sales Management, Revenue & Profit Growth, Negotiations
Respected executive with extensive experience in improving both organizational and bottom line performance.
* Known for ability to lead pacesetting industry organizations (commercial and operations)
* Led three organizations to profitable sales growth and market share increase in declining markets
* Led three organizations to #1 in Customer Satisfaction
* Played a lead role in the creation and successful turnaround of new multi-billion dollar joint venture
* Led turnaround of an industry consultancy to first profits
* Led 10% cost reduction of market lowest-cost producer without sacrificing customer satisfaction
* Led implementation of business teams and balanced scorecards
* Led supply-chain re-engineering project for a chemicals division including implementation of demand planning, production scheduling, and vendor managed inventory
* Led creation of sustainability vision and strategy for major industry participant
* Led start-up and eventual sale of family owned warehouse business
Utah State University, Logan, UT:Bachelor of Science - Marketing (emphasis in Economics)
Paul Smith College, Paul Smith, NY: Associate in Applied Science - Forestry
Currently Federal government employee managing marketing campaigns which involve traditional elements (paid ads, news, public relations, grassroots work) and new media/digital (websites, mobile, social media). Focus in strategy creation and management of ad agency/public relations firms/ internal creative resources to execute the campaign. Focus also on new tactics and technology utilized by marketers in digital realm. Additional Background: marketing, sales, agency work, and general business improvement through analyzing and managing projects.
BA from Salisbury University- concentration English/ Creative Writing</p>
Grad work towards MBA in Marketing at Towson University/ UB</p>
Results orientated sales and marketing professional. In addition, I was a training facilitator and public relations contributor. Experience is primarily in the Banking industry. Within that industry I created, trained and mentored a team of outside sales professionals who interacted with small business owners in order to sell business banking products matching their particular needs.
Other skill sets include program development,project management and event planning.