Corporate Marketing or Operational Problem Solver
Best Practice - Business Management
Relationship Builder and Trainer
Marketing Strategy and Media Negotiations
Diversity Consultant / /Facilitator / Leadership Trainer
Created “Inner Health – Outer Beauty” Cancer Education for Mary Kay Consultants yearly “Seminar”
Recruited, trained, and mentored 4 city sites (Hartford, Chicago, Kansas City, and Denver)
Built-out multiple “business-incubator” sites combined value - $2 Million
VP Operations: including marketing themes for 12 retail locations
HR Manager with 350 employees...multiple levels of responsibility
Point of contact for Blue Chip Customers, and IT
Guest Speaker: Cancer Summits, NCI Conferences, and NSABP “Corporate Meetings”
Professional Development/Cultural Competency
Adjunct Professor: Adams St University; UT Dallas: Healthcare< Information Technology, Marketing and Administration
Executive Director of Marketing: Spanish Peaks Regional Health Center and Colorado State Veterans Nursing Home - Created Branding strategy for critical access rural hospital, 4 rural clinics and veteran nursing home, including 8 TV commercials, multiple radio spots, and print media averaging 50 new designs yearly. Cut budget by 33%, with positive exposure increased statewide
VP Marketing: ParkHurst Properties, Dallas, TX - Investigated, and confirmed housing trends; Designed lending information program, and analyzed outreach strategies
Strategic Fiscal and Marketing Analyst: ACS, INC, Dallas, TX, (Consultant) - Analyzed marketing impact of new AR Software, created database road maps, and closed a $2 million disparity, limited fiscal exposure by controlling costs and leading a team to improve financial processes in half the allotted time and increased revenue by 3.4% weekly.
Negotiated contract, managed a team, retrieved data from top 5 wireless vendors; recognized telecom billing discrepancies, migrated 11,000 users to multiple corporate accounts and increased device availability; resulting in a 14% cost reduction while developing instructional material for call centers and communicating the new policies to all stakeholder levels.
Marketing VP: 1st Mtg. Source/Benchmark Dallas Mortgage, Dallas, TX, (Consultant) - Analyzed, and verified marketing trends to achieve improved outreach goals; Explored expectations for introduction of this mortgage branch in a competitive market, while establishing the monthly educational program; Designed Lending Referral Program, generating 60% increase in applications in a year
(Recruiter) Director of Community Relations: Baylor University Hospital, Dallas, TX, Cancer Div. - Outpaced (4) predecessors’ 5-year efforts by re-designing brochures, forms, presentational aids, working with IRB, and adapting marketing presentations; Amplified attendees from 26,300 to 55,600 (in 2 years); Tripled the impact of programs; Increased recruitment in cancer trials by 11%; Established new corporate contacts and enriched the existing relationships
President: MEP Creative Consulting, Dallas, Strategic Planning and Marketing - CLIENTS: Kevlin Leasing, Best of Travel, Austin Ventures, Telecom Electric
Performed analytical reviews, risk assessments, revamped financial and operational processes and performed complex quantitative/qualitative analysis on assigned projects; Facilitated Cultural Competency workshops; Developed specifications, schedules, established budgets, evaluated scope of work, negotiated bids, managed progress meeting, and coordinated with stakeholders; Recruited fledgling businesses for “Incubator Site”, made recommendations to approve or disapprove requests for funds.
Regional VP of HR, Operations, & Marketing: Giant Video, CO - 12 locations with 350 FT/PT employees and all of the responsibility the title implies; Conducted training, general oversight, compensation & mediation under HR; Analyzed trends and improved daily operations; Demonstrated mediation and negotiation skills with employees and vendors