Counselors to America's Small Business
1. General Manager - Hexagon Metrology Services June 2004 – February 2014 (9 years 9 months) Studied and analyzed financial and technological opportunities to provide strategic plans to a $3.2B global provider of integrated design, measurement and visualization technologies. Led to the startup of three successful divisions. Included complete Business Plan development and implementation.
2. National Aftermarket Business Manager 2001 – 2004 (3 years) Revised existing go-to-market sales strategy by transitioning several of the ‘commercially savvy’ Application Engineers into Technical Sales Specialists. Direct result of studying the buying habits of the customer base and launching something innovative. As a result of this focus, the sales strategy changed dramatically and realized record revenues.
3. Regional Sales Manager, Aftermarket 1997 – 2000 (3 years) Southeast Region Partnered with Direct Sales Representatives and Certified Distributors to grow market share. Established growth plans for accounts with more potential. Continuously developed resolutions to affect long-term process improvements and successful outcomes. Consistently surpassed sales quotas year over year. Mostly software and retrofit sales (hardware), with impressive EBIT percentages.
4. Key Account Manager, Aftermarket 1996 – 1997 (1 year) Michigan Spearheaded complete line of SPC software products into each stamping plant operation. Delivered a full range of data reporting tools for each of the US small car assembly plants. Grew account by 20%.
5. Application Engineer 1995 – 1996 (1 year) Michigan Provided training and technical support to the company’s full range of software products. Arranged and installed on line software systems to several different OEM machines.
6. Adjunct Instructor - Mathematics 1993 – 1994 (1 year) Pensacola, Florida Area Taught classes in College Algebra and Pre-Calculus.
University of West Florida</p>
Sales/Marketing exec as background whose focus, since management position #2 at P&G, has been restarts and start-ups throughout the career. This includes being in the "executive suite" of leadership for 30+ years (including being President). The most recent two years (ending the close of Q1 of 2014) has been consulting projects, essentially limiting myself to two weeks per month. Both projects (successful) were in the aging-in-place/healthcare technology/systems segments and considered "next generation" solutions. I still take periodic consulting phone discussions (usually conference calls) with major worldwide investment banking and analytics projects companies like McKinsey and Goldman Sachs (and their competitors).
Bill Lyon: Business Development M’Health/PERS/M’PERS
Restarts and start-ups . . . from the first sales position with P&G, to market repositioning with underperforming brands, including the entrepreneurial start-up of Patient Care Products, from "scratch," at P&G: strategic and tactical skills applied to each successive company. Visonic 3X core business results (reversed business decline); created 2 segment businesses with family branding (PERS & access dealer program); stabilized, then doubled systems business (commercial enterprise-level for hospitals & museums & prisons & campus' type integrator businesses); rebuilt sales team---always profitable.
Business creation and development
Group Lyon Consulting:
September ’12 - current
M’Health & PERS (“classic” PERS and M’PERS), “Next Generation” systems development to create market leadership in the quickly evolving aging-in-place business segment; turning business intersections into sales channel freeways.
Business & Product Development Director at LifeStation, Inc.:
July 2011 – September 2012 (1 year, 3 months)
M'Health expansion: from the successful consumer direct program to partners in allied business segments and adjacent sales channels. This includes products & services additions that are "best in class," sourced worldwide, to enable market leadership with and for partners: recruiting first dedicated outside sales team with a focus on existing aging-in-place sales channels; senior living to hospital based programs business creation, a priority focus on new partners, that are market leaders, in allied channels.
President Americas '01-'10: Corporate VP, Business Development ’10-’11: Visonic
July 2001 - July 2011 (10 years)
Restart challenge that more than tripled results in the combined businesses.
VP Business Development (Worldwide) Healthcare Segment (PERS) at Visonic
July 2010 - June 2011 (1 year)
Sales channel development and new business creation for M'Health; with PERS as the at-home systems entry point, for consumer solutions that evolved as lifestyle changes required (personal safety; environmental safety; residential security).
President at Visonic Americas
July 2001 - July 2010 (9 years)
2001 to current: home security systems; home control systems; PERS systems; Americas subsidiary of Tel Aviv based company
VP Sales & Marketing at Laerdal Medical
January 1998 - July 2001 (3 years 7 months)
Emergency medicine devices and training modules: CPR Annie the first product; ER to Ambulance the target market, including AEDs; more than doubled sales results
Group VP -- Founder at Purisys
July 1993 - December 1996 (3 years 6 months)
In-home carcinogens retail products start-up that focused first on home improvement stores (Home Depot) and transitioned to mass merchandiser/drug stores as key retail for the target family consumers.
VP Sales - Marketing at Philips Lifeline
January 1986 - July 1993 (7 years 7 months)
PERS when the business segment was being created; tripled business; before Philips acquired Lifeline; achieved 70% market share in “classic PERS” sales channels
District Sales Manager Patient Care Products at P&G
July 1972 - January 1986 (13 years 7 months)
Toilet Goods (H&BA) sales to Cincinnati brand management to regional recruiter to Patient Care Products with New England region (each year, national leadership results)
San Jose State University
Grad Work, European Intellectual History, 1967 – 1972
(US Army 1969 & 1970)
University of California, Santa Barbara
BA, History, 1963 – 1967
Honors and Awards
Michigan Exec Program 1991; Harvard Law Program on Negotiation;
AMA Executive Leadership Seminar; Speaker at CES Silvers Summit ‘12
See resume uploaded as a PDF & in background summary above</p>
Art’s business career focused on engineering, safety, risk management, and training in petrochemical products operations for Exxon, Allied Chemical, and Union Texas (became ARCO, then BP) in New Jersey and Houston. His areas of operational experience ranged from project management, strategic and business planning, petrochemical manufacturing, transportation, and storage. Art was the national chairman of the American Petroleum Institute’s Training and Development Committee, earning their highest recognition award for service to the petroleum industry. After an early retirement from industry, he reinvented himself as a creator of unique three-dimensional wall sculptures, a small business he operates out of his home (www.artferber.com). His photographs have won several awards and he enjoys teaching Photoshop to individuals.
He served on the board of the San Diego Chapter of the American Society of Interior Designers. He is a Dale Carnegie Instructor and has been teaching their Leadership Training for Managers seminar for over 25 years. Art has concluded that the core of good leadership and management hasn’t changed over the years. He believes that coaching and mentoring is the art of assisting self-discovery.
B.S.M.E., Mechanical Engineering, Pratt Institute, Brooklyn N.Y.
M.S., Engineering Management, N.J. Institute of Technology, Newark, N.J.
B.A. Cum Laude, 1965, Lipscomb University, Nashville, Tennessee
Entrepreneur, small business owner with startup experience
Co-founder Applied Signal and Image Technology, Inc. (ASIT) acquired by L3 Communications in 2005.
Electrical Engineer BSEE Univ of Akron 1985, MSEE Johns Hopkins 1991
Experienced mentor, trainer and public speaker with MAT in secondary physics UMBC 2011.
BSEE University of Akron (1985)
MSEE Johns Hopkins University (1991)
MAT University of Maryland, Baltimore County (2011)
Sales, Marketing and General Management experience with capital equipment and industrial products.
Experienced in direct, Key Account, distributor and agency sales activities to Fortune 500 food processors and consumer products companies.
Organizational leadership skills include team building; recruiting & staffing; strategic planning; new product planning; and business development
B.A. in Business and Economics from Nasson College in Springvale Maine.
Small Business Technology Start-Up, Small Business Owner, Strategic Marketing, Project Management, P&L Experience, Hiring, Supervision, Training, Manage $16 Million Budget, Product Management, Initial Public Offering Experience, Secondary Teaching Credential.
California State Univ. B.S.Business/Marketing, Univ.of WA, MBA Cert. Integrated Marketing Communication Green River College; Kent, WA Cert. PC Networking Visa Debit Card Banking School, MS Project Certification, PC Networking (CCNA), MS Excel, MS Word, MS Power Point, Creating Web Pages, Search Engine Positioning, PC Troubleshooting, HTML Basics
Marburger Consulting, LLC, Stewartstown, PA - Owner, 09/2006 – Present
Short and long term consulting projects have included:
New Covenant Software – Website and POS software – Business Development (Current)
WDOA/Crystal Speed – Cricket Retailer and CLEAR National Distributor – Start-up development
Dreamscape Mobile – Disney Mobile Retailer – Co-Owner
FunTime Cinemas – Discount Movie Theater Chain – Marketing and Advertising promotions
Cellular Sales of Knoxville, Inc, Bensalem, PA – VZW Premium Retailer – Sales Representative
One Wireless World, Elizabethtown, PA – Wireless retailer – Vice President of Retail
T-Mobile, Owings Mills, MD – Wireless Carrier – Sr. Account Executive/Territory Representative
Sprint Spectrum / Sprint PCS, Baltimore/Washington – Wireless Carrier – Retail District Sales Manager
Spring Air Mattress Company, Maryland Area – Mattress Manufacturer – Territory Representative
Select Comfort Retail Corporation, Mid-Atlantic Area – Air Mattress Manufacturer/Retailer – Area Sales Manager
VideoConcepts (Tandy Corporation), Baltimore, MD – Consumer Electronics retailer – District Manager
American Eagle Outfitters, Baltimore, MD – Clothing retailer – Store Manager
09/75 - 05/82 Kutztown State College, Kutztown, PA
BA SPEECH & THEATER (STRONG CONCENTRATION IN BUSINESS ADMINISTRATION)
09/72 - 05/75 Reading Senior High School, Reading, PA
BUSINESS / COLLEGE PREPARATION
Proven C-Suite executive with 25+ years of best in class global retail and direct to consumer companies with up to $4B in sales and 14,000 employees. Drove transformational changes, through CEO transitions and culture changes. Able to apply business acumen to all initiatives and establish credible rapport with diverse groups ranging from union to board members. Recognized as trusted advisor to senior leaders; demonstrated ability in counseling executives through challenging people and business scenarios while ensuring attainment of business results.
Media & Marketing-Grey Advertising in NYC
Radio and TV Research -Arbitron Ratings Company
Media Sales-Radio and Out of Home
Radio Station Ownership and Management
BS in Commerce- Marketing Major -Rider College 1966</p>
Certificate in Marketing Research -NY Institute of Advertising</p>