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Displaying 1 - 10 of 702
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How Small Businesses Can Adapt to Changes in Consumer Behavior

The only true certainty about consumer behavior is that it’s always changing. 

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Dominate the Digital Marketplace
This article delves into the top strategies that small businesses can leverage to increase online sales and establish a strong digital foothold.
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Marketing Strategy: A Comprehensive Guide

Are you looking to step up your marketing game? If so, it's crucial to understand the importance of a solid marketing strategy. This article, based on resources from SCORE Central Virginia, explores key components of an effective marketing strategy, common challenges, and how to overcome them.

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The Leadership Employees Expect in the Workplace

Nothing in business stays the same. That applies to everything from changes in consumer behavior, executing business growth strategies, implementing innovative technologies, and employee benefit expectations  — but it also pertains to leadership styles as well.

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Innovation without Alienation
While change, innovation and adapting to new trends is crucial for long term success, it is important to approach changes with sensitivity to avoid alienating those who have been supporting your business.
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Alternative Business Lending from a ChatGPT Perspective

I got an email reminder the other day about my article deadline and wondered how I was going to fit it in with an incredibly busy time at work and so many other commitments with Chamber awards ceremonies, holiday gatherings with clients and the like.  I had the idea of what I wanted to write about, but zero time to research.  That is when I remembered my colleague and friend Kathy Bardins wrote an article titled “To AI or Not to AI” back in September.

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Why You Should Start The SCORE Startup Roadmap Today?

Ready to launch your startup but not sure where to start?

Discover SCORE's Startup Roadmap – your ultimate guide to navigating the entrepreneurial journey. From refining your business concept to crafting a winning marketing strategy, SCORE offers expert advice and practical tools every step of the way.

With SCORE by your side, success is within reach.

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Ask SCORE: How Do Business Owners Navigate Quotation Errors?

Sometimes even the most detailed plans wind up costing business owners more than they had anticipated. Particularly for service providers contemplating a new client or expanded project, it can be challenging to account for every nuance when finalizing a cost proposal.

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The "Easy Button" Trap
Many small businesses fall into the trap of relying solely on website generating software, resulting in generic, ineffective online presences. While these tools can be tempting for their ease of use, they often lead to pitfalls that stifle your competitive edge and leave you blending into the online crowd.
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Selling Solutions or Stories?

Forget a one-size-fits-all approach! Marketing to B2B and B2C businesses is like navigating two distinct landscapes, each demanding its own map and compass. In the B2B arena, logic reigns supreme, with complex buying journeys and rational decision-making demanding data-driven strategies and targeted messaging. B2C, on the other hand, is an emotional dance, where brand storytelling and tugging at heartstrings hold the key to unlocking customer loyalty. So, buckle up as we delve into the fascinating world of B2B vs.


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