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A shining testament to SCORE's dedication is Jennifer Megliore, who has enjoyed two decades at the helm of ArtWare, a beloved artisan gift store in Shelter Cove Towne Centre. In her early days, Jennifer approached SCORE to solidify her business blueprint. Today, she fondly remembers her first SCORE mentors with a laminated photograph by her cash register, signifying their pivotal role in her success journey.
On the list of questions every business owner is asking these days is “How can I use social media to position my business and build my brand online?”
Much has been written about this topic, but all advice is not created equal. Remember your brand is comprised of your image, mission, values and ultimately your vision. Dorie Clark defines it as: Your brand is what other people say about you when you leave the room. It is your professional reputation.
Some tips rise to the top. Here are the best ways to build your business’ brand on social media.
Consumer trends are ever-changing, and that means your small business must be, too.
While it may be deflating to learn that you can’t rest on your laurels once you’ve got your enterprise up and running, this news can actually be positive. Your need to be responsive to your customers’ changing tastes can keep your business fresh and full of energy as you strive to serve them in the best way you can.
We are all living in the age of VUCA – Volatility, Uncertainty, Complexity, and Ambiguity.
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.