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Getting Started in Digital Marketing - slides
by Don Goeltz
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August 11, 2022
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Getting Started in Digital Marketing

Don’t know where to start with digital marketing? In this webinar, we define and develop the basic elements of digital marketing, and we help you prioritize the next steps in your digital marketing plan. The attendees will be able to develop a simple digital marketing plan after attending this webinar.

Attendees will learn:

  • The relationship of digital marketing to traditional marketing

  • The importance of your website as a “home base” for traffic and conversion

  • The use of search, email, and social media to develop traffic to the website

  • The different types of conversion

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About the author
Don Goeltz
Dr. Don Goeltz is an Associate Professor at Holy Family University, teaching strategic management, marketing, entrepreneurship, and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County PA.
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