David Boster is a volunteer and certified mentor. He is the former Chairman of SCORE Bucks County. In his professional career, he worked as the Director of Marketing and Sales for laboratory equipment companies. For 40 years he trained and managed sales associates and developed a better understanding of various personality types and how best to communicate.

Has your business been forced to close or curtail operations as a result of the Coronavirus? Are you concerned about the financial

A great place to start this article is with the definition of communication. The most direct definition is the transfer of meaning

The concept of customer service has become foreign to large corporations. Technology has enabled companies to have computers talk

In this article, I will discuss one important aspect of sales skills. Instead of asking how people sell, let’s look at how people

Without proper planning, starting a business can be like getting in the car without knowing where you would like to go.