
InShape Incentive, Alisa Primavera
Alisa Primavera founded InShape Incentive in 2018, inspired by a passion for holistic health. Her mission was to help people achieve wellness through nutrition, physical fitness and a strong mind-body connection. While Alisa had a clear vision for her business, she quickly realized that running a business required skills and knowledge she didn’t yet have. Seeking guidance, she turned to SCORE and connected with mentor Prabhat Kumar (PK).
“When I started, I didn’t know much about business,” Alisa shared. “I felt like it was really good to have somebody who’s been through the ropes and could help me.”
Kumar worked closely with Alisa to address the challenges of starting a business with limited resources. From advising on tax claims to identifying her target clientele, PK provided practical strategies and a wealth of knowledge. “PK knows me, he knows my business and he knows a lot of the challenges I’m going to face,” Alisa said.
Through SCORE’s free resources and PK’s personalized mentoring, Alisa gained the confidence and tools she needed to grow her business. “I think they’re genuinely invested in your success and the success of your business,” she said. “Honestly, I couldn’t have done it without SCORE.”
Today, InShape Incentive empowers individuals to achieve their health goals and live their best lives. With PK’s support, Alisa transformed her passion into a thriving business. Her advice to fellow entrepreneurs? “You have to try SCORE. It’s totally free, accommodating and packed with resources. There’s nothing to lose and everything to gain.”
SCORE’s commitment to supporting small business owners like Alisa has been a critical factor in her journey, helping her build a business that makes a meaningful impact on her community.


Writing Business Plan,
Manufacturing,
Small batch manufacturing (aka prototyping), Additive...