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Blog

The Business of Naming Your Business: Get It Right the First Time and Save Your Business Big Bucks!

March 7, 2018, Kelley Keller

One of the first and most important decisions a new business owner will make is developing a name for the business. It can also be a costly mistake if you fail to do your legal homework. You need to research if the name and trademark are available.

Blog

Should Your Startup Get a Loan?

March 6, 2018, Rieva Lesonsky

Startup businesses that took on debt are more likely to succeed (as long as they use business debt as opposed to taking on personal debt). They’re also more likely to achieve higher revenues. On the flip side, the study found, taking on personal debt to start a business is something to be cautious of.

Blog

6 Email Marketing Predictions that Small Businesses Can Expect in 2018

March 5, 2018, Andrea Robbins

Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.

Blog

10 Reasons to Keep an Active Business Blog

March 2, 2018, Marc Prosser

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.

Blog

5 Creative Tips for Motivating Your Team to Make 2018 Your Most Successful Year Yet

March 1, 2018, Nellie Akalp

Do you experience a little dip in enthusiasm around this time of year? So how can you re-establish momentum? Here are 5 creative ways to boost employee motivation and morale.

Blog

How to Survive and Thrive in Business: Ask The Expert Interview with Melinda Emerson, “SmallBizLady”

February 28, 2018, Melinda Emerson

Being a business owner can be exhausting. You might have even started thinking, “Why did I start this business?” But don’t go there yet. Melinda Emerson, “SmallBizLady,” America’s #1 Small Business Expert, answered some questions recently about how she has thrived in busi-ness nearly 20 years.

Blog

How a Strengths-Based Culture Can Make Your Small Business Stronger

February 27, 2018, Rieva Lesonsky

What is a strengths-based company culture? No, it’s not sugarcoating everything and making employees feel good about themselves. It means recognizing each employee’s strengths and finding ways to use those strengths productively on the job.

Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018, Sherry Bonelli

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

Blog

A Press Release That Works: What to Do After You Write the Pitch

February 23, 2018, Bridget Weston Pollack

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

Blog

4 Character Traits Millennials Need to Succeed as Entrepreneurs

February 22, 2018, Ashley Williams

Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea -- regardless of any tough times that may come your way.

Blog