But this also means that they are the most demanding when it comes to marketing. Millennials expect content that is valuable, targeted to them personally, and easy to share with friends. Based on the findings from their survey, Campaigner has three tips for breaking effectively reaching this important market segment:
1. Up Your Social Game:
To capture the attention of the most socially-networked generation to date, give them an easy way to share great sales or promotions. Dedicating a small amount of space in a mobile marketing email for potential customers to share information on their social networks is an easy effort to make as a means to increase your millennial customer base. If you really want to get them hooked – set up a rewards program for sharing.
2. Go Mobile-friendly, or Go Home:
Since millennials are exceptionally mobile-savvy, they lose patience with clunky, non-mobile optimized emails in an instant. Make sure the size and style of the fonts used is readable, use big call-to-action buttons for easy tapping and mobile devices, and ALWAYS ensure that mobile marketing emails link back to a mobile-optimized site or landing page. To cover your bases with responsive mobile design, more tips can be found here.
3. Know Your Millennials (better than they know themselves):
The last thing you want a millennial to do is not to open your email – or worse – read your email headline, and delete it because it doesn’t relate to them. Millennials have grown up in the age of on-demand, personalized everything, so it’s critical to go the extra mile with personalization in an effort to impress and/or reassure them that you know what they want, when they want it, before they even do.
An infographic of the survey results can be found at: http://www.campaigner.com/solutions/infographics/pdf/Millennials-Infographic.pdf.