As a business owner it can be hard to accurately measure just how well your business is doing compared to “the pack.” This month’s SCORE Infographic shares insights into how other entrepreneurs are doing and how they’re feeling about the future. And it provides a very useful tool to see exactly how your enterprise measures up!

First, check out the trends for increasing optimism among small business owners and the causes for this pattern. Higher feelings of positivity for entrepreneurs come from:

  • Expected improvements in the economy
  • Improving earnings
  • Plans to increase employment
  • And plans to increase inventories

Then check out average firm size, employment figures and revenues for small enterprises in the U.S. to see where your business fits in to the equation.

Finally, perhaps the most intriguing question of all: what are others in my industry and locale making – in profits? Standards range from 4.9% to 17.1% so make sure you’re using the right benchmarks for an accurate evaluation.

Download this month’s SCORE Infographic for the full picture on all these stats and access to a helpful tool from the SBA to help you understand exactly how your business stacks up against the competition.

About the Author(s)

Bridget Weston Pollack

Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association.

Vice President of Marketing & Communications, SCORE
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