You have a new business, you need more customers, so you're reading the latest and greatest research on marketing plans. But all that reading can become tiresome. Often, marketing plans are written as long prose rather than dynamic pictures.
Here are a few one-page marketing plan models that can help keep the entire business focused and aligned:
1. How Marketing Fits in with the Business Plan, Sales Function and Other Business Functions
Use your business plan as the springboard for assessing the market and developing your value propositions and buying cycle. This will help you determine what marketing channels to use and what should be in your messaging. This plan then dictates your sales and customer service approaches.
2. Marketing as Value Connection Between Customer and Business
Does your product or service fit with your customer? Good marketing will do just that.
3. Tactical Marketing Plan tied to Customer Buy Cycle
How you can use each marketing channel to build a customer relationship
How did you create your marketing strategy?