SCORE

You have a new business, you need more customers, so you're reading the latest and greatest research on marketing plans. But all that reading can become tiresome. Often, marketing plans are written as long prose rather than dynamic pictures.

Here are a few one-page marketing plan models that can help keep the entire business focused and aligned:

1. How Marketing Fits in with the Business Plan, Sales Function and Other Business Functions

Use your business plan as the springboard for assessing the market and developing your value propositions and buying cycle. This will help you determine what marketing channels to use and what should be in your messaging. This plan then dictates your sales and customer service approaches.
 

2. Marketing as Value Connection Between Customer and Business

Does your product or service fit with your customer? Good marketing will do just that.

3. Tactical Marketing Plan tied to Customer Buy Cycle

How you can use each marketing channel to build a customer relationship

 

SCORE has numerous marketing resources, including a downloadable marketing plan guide and marketing calendar.

How did you create your marketing strategy? 

About the Author(s)

Jeanne Rossomme headshot

Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.

President, RoadMap Marketing
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