SCORE

Are you ready for Small Business Saturday?

What started as an effort to encourage local shopping at the height of the recession in 2010 has become a mainstay of the holiday shopping season.

Shoppers celebrate the Saturday after Thanksgiving by “shopping small” at businesses in their neighborhood, town or city. Are you, as a business owner, ready for this exciting day?

This year is set to be the best Small Business Saturday yet, after amazing results in 2014: 88 million shoppers spent 14.3 billion dollars. Awareness is spreading quickly, with 67 percent of Americans aware of the holiday and 47 percent of Americans participating last year.

The impact of Small Business Saturday goes beyond shoppers buying holiday gifts -- or a little something for themselves -- locally. When you shop in your community, $68 of every $100 spent stays in your town. When you shop at a national business, only $43 of that $100 stays in the community.

As a business owner, you surely know the benefit of having those extra dollars in your community. It means you can pay for additional staffing during the holidays, offer events and promotions to engage with your community, and ensure your business will thrive in your neighborhood for years to come.

Three ways to prepare for Small Business Saturday:

Although November 28 is approaching quickly, there’s plenty of time to prepare your small business for success.

  1. Start planning social media posts to let followers and fans know you’ll be open and participating in Small Business Saturday. Last year, 387,000 tweets included #SmallBizSat or #ShopSmall. Be sure to include those hashtags to make sure interested shoppers in your town know how to find you.
     
  2. Sign up at the official Small Business Saturday website to gain access to free marketing materials to use online or post in your business. By alerting customers to your participation now, they’re more likely to remember you when the big day arrives!
     
  3. And it’s not too late to ask a mentor for advice. Our local chapters have hundreds of volunteer mentors with experience in the wide world of retail, and you’re sure to learn a few new tips for promoting your business as the holiday season kicks off.

Learn more and download our Small Business Saturday infographic.

About the Author(s)

Bridget Weston Pollack

Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association.

Vice President of Marketing & Communications, SCORE
Infographic: Small Business Saturday