As a busy business owner, it feels especially difficult to stay informed on latest trends, industry updates and efficiency tools that look ahead to growth initiatives.  If anything, we are now pummeled by too much information and much of it is incorrect and distracting. 

As summer starts and you find yourself with the desire to organize a reading list, here are some ideas on places where you can regularly check in:

  • Your industry association:  Most industries have several associations serving interested members.  Glance through recent issues of newsletters or magazines and see which provide the most practical information to get your business to a more profitable level.
  • SCORE:  SCORE provides up to date live webinars with fantastic speakers every week.  They also have an amazing archive of past webinars and articles on topics specifically geared for small business.  And they just revamped their website so it is even easier to search and filter based on your needs.
  • Supplier sites:  Software vendors can have some fantastic newsletters and templates.  For example, I often look to Hubspot for digital marketing tools.
  • Your clients and prospects:  Subscribe to your client and prospect newsletters and social media channels.  You can not only grab some interesting information but also stay top of mind by commenting or sharing.
  • Tech Groups:  In my DC area we have several Meetup groups that focus on tech start-ups.  I find the presentations to be a wealth of practical information on tools and sales approaches that worked or failed. 
  • Conferences: Treat yourself to at least one energizing, future focused event per year.  If you can’t afford the travel time or money, attend a virtual conference like SCORE’s Power Up Your Small Business conference.
  • Entrepreneur Books:  Inc. recently published a list of the Best Books for Entrepreneurs. You can enjoy these on the beach!

About the Author(s)

Jeanne Rossomme headshot

Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.

President, RoadMap Marketing
Business owner reading in office