After I left USA Today a few years ago, I was hired as the Editor-in-Chief of a book publishing company. We only publish books on Amazon, and our books always hit the best seller list in their category. This isn’t by luck, and I’d like to show you how we’ve been able to make that happen for all our books on a consistent basis.
Whether you have books or physical products, the principles are all the same for having success on Amazon.
1. Niche Selection is Crucial
I’ll get to the actual methods to use in the next tips, but the first thing I want to say is that the niche you choose is the absolute most important decision you can make.
Target physical product to focused niches and keywords. It’s easiest to make money using Amazon if the people coming to your products are looking for a specific product that your product reviews discuss (see tip 4 about product reviews).
2. Link To Products Inside Your Content
Roughly half of your Amazon income (based on our experience) will come from basic text links posted inside the content body area of a blog post or page.
Simple text links in the content of an article are the most effective way to get web visitors to click. People trust the body of the content on a page more so than any other area of the website.
3. Make Product Images Clickable Links
The second best thing I’ve found next to a simple text link is to use images of the product, and make them clickable.
Roughly 15% of our total Amazon income comes from simply making all of the product images clickable links.
4. Product Review Articles Convert The Best
A quality product review is a very easy way to garner higher click-thru rates and increased sales, but only if your review is on a reputable site.
Ideally, you would reach out to several review sites (some of my favorites are BestCompany, TopTenReviews, and The Blogger Network). If they have a product category that fits your niche, then work with them to set up an affiliate program of some kind, and send them a product to review as well.
You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why you’ll always want to include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review, and then at the end, it’s time to make a purchase.
5. Build An Email List
You’ve probably heard this a hundred times by people telling you to build an email list from the blogger and internet marketing crowd, but building an email list is a lot easier with a physical product.
Why? People don’t have their guard up when they are researching a physical product to purchase (when compared to other purchase decisions online i.e. digital goods.) So what you can do is offer some type of freebie like a buyer’s guide or some type of information that provides more details about the products they’re researching.
Overall it’s possible to attribute at least five to ten percent of total income due to email lists because you can focus on promoting products heavily to your lists during the holidays which leads into the next tip.
6. Write Sales And Promos During The Holidays
Some products make between $500 and $1,000 a day every day during Black Friday Week, Cyber Monday and Cyber Week. It is lower during other holidays like Mother’s Day, Father’s Day, Presidents Day, Valentine’s Day etc. but you can still promote various sales during these holidays as well.
You should put together an article of all your top products that are on sale using the tips shared earlier like linking as many times as possible, making the product image clickable and then sending out an email to your list etc. to get even more conversions.
For the structure of these articles, you’ll want to target a frequently searched keyword such as “Cyber Monday (Your Niche) Discounts” etc. because people search for “Cyber Monday” and “Black Friday” millions of times each year, but they also search a longer form version like “Cyber Monday (Your Niche) Discounts” as evidenced by the above traffic graph from an email blast done by the MakeMoney team.
7. Sell Large Quantities Of Inexpensive Products To Boost Your Rankings On High Priced Products
You can have products that are set up in lower competition niches where the items typically aren’t as expensive and where it’s easier to sell these products in larger quantities ($50 or less). Then you can have other niche products that sell at much higher prices ($XXX – $X,XXX) but tend to sell less frequently. This way the increased quantity of sales from these lower priced products helps your store get up into higher rankings.
8. Don’t Bother Creating An Amazon aStore
When we created a store page and used the Amazon aStore tool to “build my own store,” I found it converted terribly. Less than 1% of our total income came from Amazon aStore pages before I stopped using them.
I know people like to shop, but sometimes I believe they’d rather just find a resource that tells them what the best deal is instead. Whatever the reason, the tracking data I used to track my Amazon aStore’s showed that they routinely underperformed.
9. Just Get People Onto Amazon.com
Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Amazon.com based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Amazon.com webpage, and they’ll take care of the rest.