SCORE

It’s a New Year and we all want to get organized – doing more in less time.  Social media can be one of those key areas for examination. 

How can we stay active and engaged while not getting sucked into a social media time black hole?

Here are a few templates and tools I have found to help save time, and improve the results:

1. Plan. Trust me. Taking a little time to plan now will save dozens hours of work in the future. Even more important, making a few upfront decisions (such as who you are speaking to, and what are your objectives) ensures that your Facebook presence is an active and effective part of your marketing strategy – rather than a willy-nilly, check-the-box, sporadic time-waster. Here is the template I use for planning out my posts or this tool for creating a social media content calendar.

2. Schedule. To ensure a regular stream of fresh content on your Facebook page, use a scheduling tool for setting up posts several weeks out.  Two easy to use and free tools are HootSuite and PostPlanner.

3. Brand. Studies show that great images have the greatest impact in terms of grabbing attention and encouraging sharing.  One of the coolest tools I have recently used is PostCreator. You can easily upload images and then insert messages and add your company logo to make your posts more engaging and true to your brand. And the best part is you can do it all yourself, without needing to enlist a design pro or complicated graphics software. Try it here for free.

4. Test. Regularly look at the performance of your posts to see what worked well and what fell flat. Facebook’s Page Insights has a wealth of analytics on reach and engagement, but you can also dig even deeper with other free Facebook analytics tools.

What tools do you recommend for increasing the effectiveness of your business Facebook page?  Share below.

About the Author(s)

Jeanne Rossomme headshot

Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.

President, RoadMap Marketing