Search engine optimization (SEO) is a lot like dieting. Everyone and anyone seems to have tips on how to do it well but only a handful can actually say that they’ve achieved resounding success. And just as there’s a lot of myths about dieting, there’s also many common myths on how to optimize one’s page ranking.
To help you in the right direction, I’ll debunk three conventional SEO myths below. Just remember that again like dieting, building up your SEO takes smart planning, determination to work at it daily and patience.
“What works for the other guy can work for me”
Many people seem to be looking for that magic process, as if there’s a straightforward and uniform answer that everyone can apply to any site which would allow them to get on Google’s first search page if done correctly. Truth is, there’s no cookie cutter, assembly line method that would be fully applicable to website A and website B. What there is are general SEO basics and guidelines that everyone should study to then design a unique SEO strategy that can work for them.
“To save money, I’ll do it all by myself”
“It’s all about linkbacks, linkbacks and more linkbacks”
I agree, linkbacks are important. But choose quality over quantity. About every other day, Wicked Start gets spam from people soliciting to “add their link on our site in exchange that they’ll add our link on theirs.” Before you agree to linking to others, check out their audience and site traffic first. Make sure to spend your time building the right kind of relationships with sites that cater to the same market space as you do. Understandably, sites will not want to link to competitors so instead, reach out to online communities that offer free, unbiased guidance or review products in your industry. For example, if you’re selling vegan and gluten-free baked goods online, send a note to healthy living online publications with a strong following to check you out. They may write up an excellent review and set up the right kind of effective link-backs.