Your Inadvertent Business Jargon May Be Confusing Prospects

 

Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it.

For example, just the other day I got an email asking me if I’d be interested in speaking at the upcoming IFC Conference. While I was delighted to be considered, I had no idea what IFC stood for. So I googled it. But, then I was even more confused – was it the International Fundraising Congress, the Investing Financing Council, or the Inter-Fraternity Connection?

Turns out it was none of the above. But it did get me thinking about how often we use business words or acronyms and just assume that the people we’re talking to know what we mean. When we do that, it actually creates a rift. They get stuck trying to figure out what we mean and can’t pay attention to what we’re saying. That doesn’t help us at all.

Or, we deliberately use impressive sounding terminology to make our prospects think we’re really smart. Instead, they think we’re pompous you-know-what’s. Or, they feel really dumb. That doesn’t work either.

Our goal should always be to ensure clear communications. That means we need to speak like we’re talking to normal human beings. Sometimes that’s harder than it sounds. But, by keeping things simple, we all benefit.

This article was written by Jill Konrath, author of AGILE SELLING & Selling to BIG Companies and originally appeared on her website.

Jill Konrath
<p> Jill Konrath is an internationally recognized sales strategist. As author of two bestselling books, SNAP Selling and Selling to Big Companies, she's a frequent speaker at sales meetings and conferences. Her newest book, AGILE SELLING, focuses on helping sellers get up to speed quickly in today's sales world.<br /> <a href="http://www.jillkonrath.com/" target="_blank">JillKonrath.com</a> | <a href="https://www.facebook.com/jillkonrath?fref=ts" target="_blank">Facebook</a> | <a href="https://twitter.com/jillkonrath" target="_blank">@jillkonrath</a> | <a href="/author/jill-konrath/all-posts" target="_blank">More from Jill</a></p>

Comments

I forget what SCORE acronym

I forget what SCORE acronym stands for and just watched the video on our website by Jill Kondrath about not using acronyms to confuse our clients. Guess what she never mentioned what SCORE stands for. I remember counselor, retired executives but have trouble with the S & O
Thanks, Alex

Hi Alex, SCORE is no longer

Hi Alex,

SCORE is no longer an acronym. It is simply SCORE, the name was changed years ago. It use to be Service Corps of Retired Executives. :)

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