Everything You Wanted to Know about Small Biz Marketing: Resource List
Last week we had an amazing turnout of hundreds of business owners with over 300 marketing related questions. While I regretfully could not get to everyone’s questions, I did try and whittle down responses to the most important considerations and tips to get entrepreneurs off and running.
For those of you who missed it, you can hear a recording of the presentation here.
We also listed several resources, some by industry and others just great resources. I share them here along with the questions that prompted them:
Jim: Any secrets in getting business from large companies?
- Jill Konrath’s Selling to Big Companies is a must read for anyone who wants to get business from today’s crazy busy executives at larger companies. Jill will help you craft your pitch and gives you great templates for emails and phone calls that actually get you in the door.
Shirley: Are marketing strategies for non-profits different than that of for profit businesses?
- Robin Hood Marketing is an excellent primer for anyone who wants to create a successful and sustainable non-profit organization. Katya Andresen does any excellent job bridging the passion of mission with savvy tips from the for-profit marketing world.
Sara: Best marketing for online coaching business?
- This book has great practical tips for anyone starting a professional services business such as how to price, schedule and marketing essentials to start your practice.
Michele: How does a small business/1 man band keep up and not spend hundreds every month to market the business?
- While The Art of the Start is more geared toward fast growth tech start-ups, Guy Kawasaki has many no-nonsense tips for getting focused on making money.
Stephen: What’s the most effective means for identifying your target market?
- This book has literally changed the way I look at marketing and new product development! Lean Startup is really more than just a set of tips – it is a new strategy for taking the risk out of startups by ensuring at each step along the way you are building something that someone (meaning a customer) wants.
Katrina: How do you come up with a marketing plan? What is included in a marketing plan?
- Hal Shelton has condensed his many years of wisdom in advising businesses (full disclosure: Hal has been a great mentor to my business!). This book will help you get an actionable business plan together.
Katharine: Do you have tips for interviewing and hiring a marketing firm? And is 10% of revenue a good benchmark to spend on marketing efforts?
- Last month, I presented the webinar: Hiring & Managing Marketing Contractors: Smart Tips where I address this questions and gave average costs for all kinds of marketing contractors. Click here to register.
And here are more Webinars/Workshops to get your marketing to the next level: score.org/onlineworkshops
•How to Create an Actionable RoadMap for your Company's Growth
•The Secret to Getting Better Customers
•Marketing More for Less: 10 Tactics to Get the Growth You Want from the Resources You Have
•Right Selling to the Right People
•Social Media Demystified
And don’t forget to get a SCORE mentor – he/she can really help answer your most burning small biz questions!