Nonprofit Fundraising in the Digital Age
The Internet has changed everything from the way we stay connected to the way you can find a mate, and if it hasn’t changed the way you fundraise for your nonprofit, you’re missing out. While sending canvassers to knock on doors, holding carwashes and auctions will always be solid fundraising strategies, the ideas have been around long enough to become “venerable.”
Below, you’ll find several digital must haves as well as items and strategies for your nonprofit to consider.
This may seem utterly obvious, but its inclusion here acknowledges the point that a website for you nonprofit is now a necessity. If you’re just beginning the process of forming your nonprofit, one of the first items in your agenda should be launching a website. The cost of having someone build a site for your nonprofit may hurt initially, but, in retrospect, the expense to create the site should be nominal in comparison to donations you receive. In 2013, the Chronicle of Philanthropy found that the fastest growing type of giving came online.
One way you can help cut website costs is to create the content yourself. GoDaddy’s Shawn Pfunder put on two excellent Score webinars concerning content creation. You can find access those webinars here and here.
Today, a large online presence can be just as powerful as a physical one.
Facebook, Twitter, and Google+ Accounts
Is there a better, faster way to let donors and fans know what’s going on with you nonprofit? If so, I haven’t heard of it. Social media allows you to instantly spread the word about what’s happening with your nonprofit. And it’s free. Granted, you may need to spend some time becoming “socially literate,” but if you can dedicate a small chunk of the day to building and updating your fans and followers, you should see an uptick in attendance at events, which hopefully translates to a sturdier bottom line.
Recently, Beth Kanter published a post on the Score blog about nonprofit CEOs utilizing social media. She highlights the added benefits of utilizing social media. Used with some precision and direction, social media can greatly help your nonprofit interact with the public.
Smart Phone Apps
The smart phone has given us a new way to donate to our favorite nonprofits. There are a large number of free phone apps that allow donors access to giving anywhere they have cell reception. Check-in for Good allows nonprofits to add their profiles to the app for free. It’s simple, cost effective, and certainly can’t hurt. Your nonprofit should check in today, if it hasn’t already.
If you still think that people talking about Kickstarter are just dirt bike enthusiasts, you need to visit the world’s biggest crowdsourcing platform. Kickstarter is where many nonprofit projects find funding, and it’s easy to list a project. Combine a crowdfunding project with a potent social media plan and you’ll likely find you’re doing a lot less fundraising and a lot more good. Here is a list of the top 10 crowdfunding sites for nonprofits.
Does your nonprofit utilize technology differently? If so, let us know how in the comment section below.