SCORE

This month's SCORE Infographic has gathered statistics on small business websites and how customers are using them.

Customer-friendly websites.The critical storefront for small businesses.

  • 97% of consumers search online for products and services.
  • 70% compared prices or read reviews
  • 91% have visited a store because of an online experience

    small business websites, customers

Yet many small business websites simply aren't built for success: 

  • 70% have no call to action
  • 27% don't provide a telephone number
  • 50% of online sales are lost when visitors can't find content

Smartphone Shopping

  • 4 out of 5 have used a smartphone to shop
  • 96% researched a product or service on their phone
  • 73% of mobile searches trigger follow-up sharing, calls, sales, or store visits

Download this month’s SCORE Infographic for the full picture on all these stats.

About the Author(s)

Bridget Weston Pollack

Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association.

Vice President of Marketing & Communications, SCORE
small business websites