What's Hot, What's Not

What's Effective (or Not) in Marketing

With all the new means of communicating with customers (and their ability to shout out to the marketplace), it can be overwhelming to sift through the "hype" versus tactics that truly bring results.  Below is a quick overview to hopefully help you in deciding on or refining your marketing approach:

  What’s Hot What’s Not
Branding Earning Trust: emphasize the “person(s)” and customers behind the brand Complexity of any kind – you have seconds to communicate
  Simple, Direct Messaging  
Advertising Location Based Ads Banner Ads
  Social Media Ads (Facebook, LinkedIn) Stand alone ads that do not “go” anywhere (tie to a website or campaign)
  Targeted Display Ads  
  Using “Grouponesque” limited time, discount offers to reach out to new prospects  
Social Media Integrating Social Media with everything (email marketing, websites, biz cards, etc.) Social Media as a fad with no tie to an overall marketing plan
  Pushing out content and messages through Social Media Overly personal messages
  Focus on Customer Rating Sites (ex Yelp, etc.)  
Website Homepage as Landing Page (focus on conversion) Homepage with more than 2-3 calls to action
  Communicating with Video, Webinars Text-heavy or wordy sites
  Mobile enabled websites Complex “flash”
  “Long Tail” Search terms (focus on longer, more specific search terms)  
  Succinct “punchy” content  
Email Marketing Short, punchy, action driven emails Long newsletters
  Mobile enabled  


What Marketing Tactics have been "hot" (or "not") for your business?  Please share the comments section below.

Jeanne Rossomme
<p> Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.<br /> <a href="http://www.roadmapmarketing.com" target="_blank">www.roadmapmarketing.com</a> | <a href="http://www.twitter.com/roadmapmarketin" target="_blank">@roadmapmarketin</a> | <a href="/author/jeanne-rossomme/all-posts" target="_blank">More from Jeanne</a></p>


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