Are Women More Connected?
Do you use social media in your business? I hope so. Chances are youâre also using it differently than a male business owner would, according to an interesting article in ForbesWoman
Jenna Goudreau, author of the article, reports that Facebook is 57 percent female and attracts 46 million more women per month than men. Women on Facebook have 8 percent more friends than men do and are more active, accounting for 62 percent of the sharing on the site.
While women are majority users on the top social networking sites including Twitter, MySpace, Bebo and Flickr, men predominate on sites like Digg, YouTube and LinkedIn, which focus less on discussion and more on promotion and content. About 20 percent more men than women visit YouTube weekly, for instance.
Experts cited in the article say women use social media sites to connect with others and share personal information; men use them to promote their skills, gather information and contacts, and boost their own status.
As a business owner, you can use this information to assess how you and your company use social media. If youâre trying to attract women customers, do what one entrepreneur in the story does and use conversation-based sites like âmommy blogsâ and Facebook to encourage dialogue and interaction. Trying to attract male customers? Use âtransactionalâ sites like LinkedIn and YouTube to share information, articles and tools that they may be interested in.
Also assess whether, just because youâre female, you may be leaning too heavily on female-focused forms of social media without realizing it. If youâre trying to reach men, you need to go where they go onlineâeven if thatâs outside your comfort zone.