Marketing: What Does Your Email Address Say About Your Business?
In a recent post, I discussed how the paper and design you choose for your business card can affect the perception people have of your abilities and your business. Your email address does too. As I network at different business functions and exchange cards, I'm no longer amazed at the variety. Why would you promote someone else's business instead of yours? I'm talking about @aol.com, @bellsouth.net, @yahoo.com, etc.
It's so inexpensive and easy to register a domain which comes with at least one free email account. Then use that opportunity to put up at least one Webpage (not one that says Under Construction!) or a blog. Establishing an email address with yourbusiness.com instead of someone else's makes you appear more stable, reliable, and professional.
Something else that makes me shake my head are email addresses such as email@example.com, firstname.lastname@example.org, email@example.com. Everything you put forth in your business should be about business, look like business, and act like business. Why would you do anything else but that? What image do you want to project? Are you on target? If not, what are you waiting on? -Peggy Duncan, SCORE Atlanta View more posts by Peggy