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Virtual Workshop
Learn from the experts with SCORE’s small business training workshops

Find low or no-cost, targeted training in both in-person and online formats on topics that matter to you and your small business. Join a business expert at an interactive in-person or virtual workshop or learn at your own pace with one of our recorded webinars.

Browse All Business Education
Upcoming Local Events
An Introduction to Marketing for Small Businesses

Join our intensive workshop designed for small business owners eager to learn how marketing can help their business grow. This class will set the foundation for all students to synthesize a marketing strategy and follow through from intent to execution.

Students who are starting their marketing education should complete this online marketing plan tutorial prior to attending the class.


  • What Marketing is and what it isn't
  • Branding - USP, Positioning, Tagline, 4Ps, SWOT
  • High level review of Market Research &
Creating a Marketing Plan for Small Businesses

Join our second marketing intensive workshop designed for small business owners to learn how to create their own Marketing Plan. Learn to think strategically about how to allocate your marketing energy to match your business intent.


  • Now that you've defined who you are from Class #1 (Branding) - quick review
  • Deep Dive into the Elements of a Marketing Plan
  • Market Research
  • Market Segmentation
  • Target Audience
  • Marketing Goals & Objectives
  • Competitive Analysis
  • Marketing Options and when/why you would use it
  • Offline vs Digital
  • B2B vs B2C
  • Budget & Resources
  • Action Plan & Timeline

About the instructor:


Growing Your Small Business with Marketing

Join our third marketing intensive workshop designed for small business owners to learn how to execute their Marketing Plan as well as how to evaluate its performance so your business keeps growing and you continue to get the right return on investment for your marketing dollars.


  • Marketing Strategy/Plan is in place (review of Class #2)
  • Can't just "set it and forget it"
  • Implement and Execute
  • Production of content/assets
  • Develop a way to measure / evaluate the plan
  • Monitor & Measure
  • Questions to answer
  • Evaluate & Adjust
  • Use same list of Options from Class #2 and explain how to evaluate and
Upcoming SCORE National Events
Small business owner writing a one page business plan
How to Write a One-Page Business Plan: A Step-by-Step Guide
In this webinar, you will learn how to write a one-page business plan. You'll see the elements of the one-page business plan, including identifying the problem your business solves, your value proposition, your target audience and much more.
7515 Jefferson Hwy, Suite 159
Baton Rouge, LA 70806

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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