Join our intensive workshop designed for small business owners eager to learn how marketing can help their business grow. This class will set the foundation for all students to synthesize a marketing strategy and follow through from intent to execution.
Students who are starting their marketing education should complete this online marketing plan tutorial prior to attending the class. https://www.score.org/course/simple-steps-starting-your-business-marketing-plan
- What Marketing is and what it isn't
- Branding - USP, Positioning, Tagline, 4Ps, SWOT
- High level review of Market Research &