Sandra Holtzman is a serial entrepreneur who has started three companies, currently working on her fourth. Sandra is the co-author of “Lies Start-Ups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PhDs, Lab Rats, Suits and Entrepreneurs”. Her blog is marketingcures.com/blog and has just published an article for the New York Law Journal called “The Latest Fashion in Fashion Patents”.
She is a certified Kauffman Fast Trac facilitator for Small Business Services of the City of New York and the Women’s Center for Entrepreneurship; teaches marketing in the Masters of Integrated Marketing program at New York University; Healthcare Marketing in the MBA program at Touro College; and several courses on starting and growing a business, marketing, the mini MBA program, and branding at SUNY Fashion Institute of Technology. She consults with and coaches entrepreneurs locally and internationally.