Nina Beckhardt founded The Naming Group upon the belief that naming is an all-too-often neglected opportunity to advance a brand vision. She channels the entrepreneurial spirit that built this agency into every partnership, challenging clients to think of the naming industry in innovative ways.

She is obsessed with words, brands and people. A self-described creative solutionist, Nina infuses every strategic relationship with her passion for creative branding and helping corporations make smarter choices. Her extensive knowledge of Latin, Spanish, and sound symbolism helps brands translate big-picture vision into savvy articulations. 

Nina has led naming projects for Procter & Gamble, GM, Target, PUMA, Capital One, EPSON, and Dow Jones and ConAgra. A recognized authority on brand naming, Nina has been published nationally, appeared on the Emmy Award-winning television show, Autoline Detroit, and has presented on naming innovation in corporate boardrooms & at the FutureTrends conference.