John Pietro has over 40 years’ experience both as an entrepreneur and an executive at leading marketing agencies and quick service restaurants. He has been a senior marketing executive for corporations like Denny’s and Wendy’s, where he worked on the famous “Where’s The Beef” Campaign.

John has worked for both large agencies, as the Vice President, Group Account Director for Alcone Marketing Group, an Omnicom Group, developing marketing programs for UNOCAL, Kinko’s, Burger King, Denny’s and Fox Sports, and as the founder and former CEO of AMP, a leading sales promotion agency with clients including Coca-Cola, Baker’s Drive-Thru, Seattle’s Best Coffee, El Pollo Loco and Shimano.

John has also been a teacher, a coach, and a motivator of small business owners for years, building and executing successful marketing programs, many of whom did not have big advertising budgets.