Jim Tobin is president of both Ignite Social Media, the social media marketing agency he co-founded in July 2007, and Carusele Media, the content marketing company he co-founded in 2015. In those roles, Jim leads a team of 60 people who work with many of the world’s best known brands developing and executing social media marketing strategies. He’s also the author of two books, 2008’s, “Social Media is a Cocktail Party” and 2014’s, “Earn It. Don’t Buy It.”