Debbie Jo Severin is responsible for 8x8's marketing strategies and operations, driving awareness and adoption of the company's business Internet protocol (IP) communications solutions through customer acquisition and retention initiatives including brand management, demand generation, direct and online marketing, advertising, promotions, communications and public relations.

Severin brings over 20 years of marketing experience to 8x8 and was most recently Vice President of Marketing at Covad Communications, the first company to commercially deploy DSL technology in the United States. She managed Covad's national go-to-market plan for direct sales of the company's VoIP and data services and helped grow them to more than $178 million of revenue. Prior to Covad, Severin served as VP of Marketing at Valiant Networks and NorthPoint Communications, VP of Marketing & Sales at Pacific Bell start-up PrimeOne Tele-TV, and Executive Director of Marketing & Sales at Pacific Bell Video Services.