Chuck Lovelace is responsible for Liberty Tax Service’s Affordable Care Act (ACA) efforts, which includes managing a team of ACA professionals, implementing new initiatives at the corporate level and throughout franchise operations, and communicating the company’s services to the public. Lovelace is a member Council for Electronic Revenue Communication Advancement (CERCA) and a member of the healthcare working group. CERCA provides a forum for the IRS, industry leaders and stakeholders who work together to address IRS challenges and improve service to taxpayers.

Lovelace was formerly a vice president for franchise development for the Liberty Tax. With Liberty CEO John T. Hewitt, Lovelace co-founded Run for Food International, a Virginia Beach-based charity that is working to eradicate hunger around the world. Lovelace came to Liberty Tax after spending more than 20 years in the non-profit sector, primarily with Junior Achievement, and working in higher education public relations.