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Three Important Email Marketing Campaigns to Consider Using
by SCORE Blog Admin
February 16, 2023
Email Marketing Austin

Three Important Email Marketing Campaigns to Consider Using


Marketing Email Austin TX. When it comes to email marketing campaigns, these are things that are much more calculated and strategic than you may think – they aren't launched simply on a whim. There are many different types of email marketing campaigns that your company should consider using; however, it's important to keep in mind that each brand is totally different, meaning that you will need to consider your specific strategy accordingly.


Here are three of the most important email marketing campaigns to consider implementing for your own business.


Welcome Emails


Take a moment to think about a situation in which you meet someone new, perhaps a work colleague or friend. The polite thing to do is to introduce yourself, which is exactly where welcome emails come into play. While this may not be the most common type of email marketing campaign, it's considered to be one of the most effective. Furthermore, by sending a series of these emails, you will have the opportunity to build familiarity with new customers. Additionally, you will also be able to further educate them regarding your brand promise whenever they are the most open to hearing from you. Some of the most common things you should feature as part of this type of email marketing include an introduction, inviting customers to visit your social media pages, and simply getting to know customers. Keep in mind, however, that taking too long to contact new customers can actually result in increased spam scores due to the fact that customers may have forgotten that they actually signed up for your email list. Additionally, welcome emails have been shown to receive increased open rates, click-throughs, and revenue.


“Connect Via Social” Emails


Social campaigns can cross channels from emails to social media before then reverting back to email. This type of marketing campaign is designed to engage individuals in their news feeds, and thankfully there are plenty of options involving this, such as Instagram and Facebook. For instance, you could implement a social campaign that utilizes email marketing to request that users post photos of something that they were able to make using a specific product.


Newsletter Emails


Marketing Email Austin TX. While this technically may not be an actual campaign due to the fact that it's something that can continue indefinitely, newsletters are generally smart to make use of. When these are done in the correct way, they won't become sales pieces that individuals will end up getting tired of. In fact, newsletter emails are things that can do them an actual service since they will keep everyone in the loop regarding brand education, product updates, and simple entertainment. You will be able to benefit from these yourself as well, as you will be able to build more brand loyalty and offer useful content that can end up growing your audience.


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