Three Great Thanksgiving Marketing Ideas
Thanksgiving Marketing Ideas. When it comes to the Thanksgiving holiday, this is always a great time of year to spend with family and friends, as well as think about all of the things in your life that you're grateful for. On the other hand, it's also the unofficial beginning of the holiday shopping season, and current estimates show that upwards of 158.3 million people will shop online during Thanksgiving weekend.
Small business owners should never miss out on what could the largest shopping weekend of the year. Here are three great marketing ideas to consider for Thanksgiving.
Host a Holiday-Related Contest
This is an extremely useful way to obtain more social media followers for your business. Consider asking customers to share things such as their favorite recipes, tablescapes, and desserts before then posting them on your social media accounts while also using a holiday-themed hashtag. Additionally, make sure that you take the time to clearly specify the rules of the contest, as well as offer a special prize to the winner. It's also a good idea to encourage customers to use a special hashtag related to the holiday in order to ensure additional visibility.
Consider utilizing a Thanksgiving-themed email template that you can use to wish your customers well over the holiday, as well as remind them of the different deals that will be coming soon. Be sure to also mention Black Friday, Small Business Saturday, and Cyber Monday and announce any special deals or promotions that you may have planned. If you have an online marketing calendar, this is also a great way to remind yourself to create your different Thanksgiving messaging.
Encourage Customers to Give Back
Thanksgiving Marketing Ideas. The Thanksgiving holiday is one that's all about giving and can also be the best time of year to host a charitable event in your community. Consider partnering up with a local charity that you support and encourage your customers to make donations to them. You can also host a special fundraising event such as a canned food drive to help with this. This type of event is one that is more about increasing your overall standing in the community, as well as connecting with new potential customers. It's also a good idea to tie in the charity with your business if it's possible to do so.