When it comes to the fall season, there's a great deal more involved than just cooler weather and football games. The season itself is also an amazing marketing opportunity for many small business owners, such as attracting all sorts of new customers and doing everything that you can to make your current ones feel special during the run-up to the forthcoming holiday season.
Here are three of the best small business marketing ideas for the forthcoming fall season.
First and foremost, perhaps one of the best small business marketing ideas for the fall is to get your business itself in the fall spirit. There are many storefronts that have such an amazing opportunity to have fun with the fall season, and decorating your store's exterior with all sorts of festive items can create an open invitation to your community. Furthermore, in the event that local rules permit it, you can also consider investing in a sidewalk chalkboard easel and enlist a more artistic employee to style it with all kinds of decorative art and messages, which are always great touches that can help to humanize your specific brand, and the same thing can always be said for those small businesses that welcome trick-or-treaters during the Halloween holiday as well. If a small business has a more online presence, they can update their website with all kinds of fall features and news updates, and things can even be taken a step further by coming up with fall editions of popular forms of merchandise.
Another great small business marketing idea for the fall season is to consider launching a Thanksgiving charity initiative. When it comes to social responsibility, this is something that should never be considered more of a marketing gimmick, but instead something that's already included as part of the core values of your business, especially since many more consumers are always expecting brands to be more socially responsible. The fall season is one that is considered to be the perfect time to engage your community and do all sorts of good, and some of the best ideas can include hosting a raffle, with a portion of the proceeds being donated to a nonprofit. Another idea can include offering discounts to customers who bring in canned goods that can be donated to a local food pantry.
One other useful small business marketing idea for the fall season is to come up with a fall-themed direct mail campaign. Sending things out by mail is something that's considered to be more of a lost art nowadays, which is why many people oftentimes get so excited whenever they receive something in their mailbox. Perhaps one of the best ways to add more value to your direct mail campaign is to include a coupon that is only valid for a specific amount of time. Alternatively, you could also highlight a specific fall-themed sale that is being run by your business as well. In fact, one recent survey found that approximately 67% of consumers ended up making unplanned purchases due to the fact that they ended up finding a discount.