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Four Steps to Help Build a Great Business Strategy
by SCORE Blog Admin
July 29, 2021
small business mentor

Oftentimes, we experience many CEOs who are always starved for time and stressed; however, there are also many who have become entranced by various strategic templates that are rather easy to use, yet also result in a quick-and-dirty type of business strategy. Downloading a template, however, can end up leading to more short-sighted thinking and strategies that end up getting executed poorly.


In terms of more strategic planning, it should be noted that this is something that can never be achieved in just a few short hours. In fact, a majority of strategic planning is often associated with completing a SWOT analysis, which involves participants attending a day-long meeting and leaving with a list of opportunities. In the end, however, their list ends up being devoid of any type of market analysis, business intelligence, and research. As a result, whenever their tactics end up failing, they blame the strategy.


Thankfully, it doesn't always have to be like this, and there are some useful ways in which you can construct an amazing business strategy to help you succeed.


Here are four useful steps to help you build a great business strategy.


*First and foremost, perhaps one of the most useful steps to help with building a great business strategy is to make decisions that are fact-based. Oftentimes, there are many executives who tend to complain about an overall lack of acceptable data, but in the long run, we end up consistently locating the information that ends up being useful in terms of forming strategy.


*Another useful step to help with building a great business strategy is to take the time to define competitive advantage. Being able to identify how a company is able to deliver unique value to all of its customers is the one thing that's at the essence of the strategy itself. Throughout multiple sectors of the economy, there are companies that are essentially stuck in a field of familiarity. Thanks to a business strategy that is well thought out, you will be able to consider more how a company will be able to create space from competition in factors such as service offering, delivery system, pricing model, and so much more.


*Developing a true vision is another useful step to help with building a great business strategy. The word vision is considered to be more abstract, as it means different things to different individuals. When it comes to a true vision, this is something that should essentially include aspirations of not only what specific type of company you want to be, but also what success itself looks like to you in much clearer terms such as markets, volume, and customers as well.


*One other useful step that can help with building a great business strategy is to think long term. When it comes to more constant change, overall planning horizons are considered to be much shorter than they previously were. On the other hand, thinking in a more quarter-to-quarter form is a type of trap that could end up robbing companies of their chances to be able to see around the bend. Companies that are considered to be best-in-class will oftentimes create processes that are designed to help treat strategy as a more annual cycle as opposed to a single event.

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