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Four Free Small Business Marketing Ideas to Consider Trying
by SCORE Blog Admin
November 1, 2021


The one way to ensure that your business is able to be successful is to get the word out about it. One of the best ways to do this is to come up with all kinds of free marketing ideas in order to help bring in all kinds of new customers. These ideas can mean all kinds of different things, such as public relations, advertising, sales, and so much more. However, there are so many different marketing ideas for small businesses nowadays, but thankfully, not all of them are expensive, meaning that if you're working with a slim or nonexistent budget, you can still be successful in coming up with great ideas to get the ball rolling.


Here are four of the best free small business marketing ideas to consider trying for your own business.


*First and foremost, perhaps one of the best free small business marketing ideas to consider trying is engaging in one-to-one marketing. Generally defined, this is a form of customer relationship strategy that is aimed toward increasing personalized interactions with customers. For instance, this can include sending personalized emails for birthdays and handwritten postcards to your most valued customers. And even better is the fact that this idea will cost you no money at all!


*Another great free small business marketing idea to consider trying is to hold an online contest. For this kind of idea, the prizes don't need to be anything too major. For instance, you could make them be a few free products or services in order to get some potential customers to invest some of their time in applying to actually win the contest itself. Furthermore, online contest are also considered to be a useful way to obtain potential customer data, such as emails, while, at the same time, getting them to help spread the word about your business to more individuals.


*One other useful free small business marketing idea is to compose your own infographics. These are things that are extremely useful marketing tools, as well as ones that are rather easy and inexpensive to put together. When it comes to infographics, they are both visual and easy to understand, which is why a lot of people tend to enjoy sharing them. Even better is the fact that online services can be used right in your own browser, with absolutely no design skills or software skills required. Additionally, you could also choose to pay for a freelance designer to compose a set of infographics for you if you choose to do so.


*Another great free small business marketing idea is to send a customer satisfaction survey. Something like this is not only a great way to learn more information about your overall customer base, but it's also a useful way for customers to keep in mind that you and your business also exist as well. Think of it as a form of rogue email marketing in the sense that even though something like this can also be completed totally analog in your storefront or on the street, customers will also appreciate that you took the time to ask them for their opinion, and they will also feel invested in the results of the survey itself, as it will translate into better loyalty as time goes on. Additionally, you yourself may also learn something new about how you can potentially improve your business in the long run.

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SCORE Blog Admin
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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