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Using my experience in semiconductor marketing, I can help SCORE clients clarify their target markets and customers, and appropriately plan their product offering. The process to a plan includes market assessment and segmentation, understanding competitors, talking with prospective customers, finding underserved or unappreciated customer needs, and clarifying your value to the customer. Where needed I can also help clients to map and model their supply chains and to learn how the ups and downs of business cycles could affect their business.