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Smooth Mooove

Smooth Mooove, Adrienne Simpson

Location: Tucker, Georgia
My successes.

Adrienne was shocked that after 30 years of working as director of operations for two of the nation's largest health care organizations she was downsized not only once but twice! The second downsizing made her hit the wall and hard. She went from the executive life, perks, and income to suddenly being an unemployed single mom. She was depressed and believed she had no self-worth. In her eyes, she was nothing because she believed that in our society you are judged by who and what you do. She felt like she was finished and worthless.
Then a simple family event changed her world. Her mother had moved to Atlanta to help with her daughter as she rebuilt her life as a divorced, single mother. When her daughter got older, her mother returned to Michigan. She needed help with the move, and since Adrienne was just sitting around depressed and doing nothing, she was the obvious choice to help.

She thought she'd be able to just look up a moving service that specialized in moving seniors, and be done. A service to do the packing, transport, unpacking, sorting, cleaning, estate sale, everything. She could find no such service, and she had to do it all. She realized that moving seniors involves many steps and is very fragmented. Her years of customer service experience immediately kicked in. There was an overlooked customer service need that no one was filling. Movers only move things. They don't move people. Suddenly Adrienne's depression was gone. She had a mission and a purpose: to serve senior citizens. She decided to create a senior relocation service.  Adrienne met with several SCORE mentors who asked her a lot of questions she could not answer. After finding the answers, she went back to SCORE who then helped her refine her company appearance, marketing, and brand. Even down to the name of the company.

What's great about my mentor?

"The SCORE mentors were incredible!" 
Smooth Mooove Senior Relocation Services was born. They provide clearing, cleaning, sorting, organizing, packing, home transport, complete home reassembling, estate sales, antique appraisal, and home renovation. They are a turnkey relocation service dedicated to serving the needs of active adults, senior citizens, and the disabled throughout the southeast.

The company has been featured in Essence, Family Circle, MORE, Springwise, and PINK magazines. Adrienne has been interviewed on Martha Stewart Living Radio and was honored by the Atlanta Business League with their 2006 Non-Traditional Business Enterprise award. Visit them on the Web at

How Did Your Business Get Started?

Getting laid off from a cushy, six-figure corporate executive job is one of the best things that ever happened to Adrienne Simpson, president of Smooth Mooove Senior Relocation Services, Inc.

PO Box
Atlanta, GA 30303
(470) 745-0893‬

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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